masturbation. A “six figure sum” and six years of development later, the finished article is now available for men, women and couples. The male attachment is a silicone ring which can expand to fit all girths. It gently strokes the whole length of the penis and is said to feel like a real blowjob. The motion can be changed from 50 to 75 strokes a minute. The female attachment is a dildo which can tease the clitoris or, if reversed, penetrate the vagina and, like the male attachment, the speed can be increased or decreased using the wireless remote control.
While the Wow-Wi can be used by either gender it can also be incorporated into couples’ activities, as the silent partner in a threesome.
“There are sex toys available that can accommodate men and women together but most are cumbersome, heavy and very expensive,” he says. “Wow-Wi is very compact and incorporates modern technology in that it is rechargeable and it uses an infrared remote control. It also has a counter reactive force built in so whether it’s held in the hand or used hands-free it steadies itself against the body. One Wow-Wi can be shared between each couple by simply changing the attachments - they use a quick clip system and push on and pull off in an instant. For those who have ever fantasised about a threesome, the Wow-Wi is a perfect alternative.” Stephenson explains what Wow-Wi does better than any of its rivals: “I’ve not seen anything else on the market that sits on the lower pelvic area and mimics natural hand movements. Most toys for men are handheld tubular devices while those hands-free devices for ladies have huge price tags and do not offer the versatility of quick position changes.” Stephenson adds that he was determined to make
Wow-Wi a silent partner when it came to noise too - he says that only a ‘gentle purr’ can be heard when the product is held against the body. It is powered by a bespoke motor and PCB as no ‘off the shelf’ set ups could produce the required high torque at low speed from a rechargeable battery. The Wow-Wi offers both stroke and speed control, as he explains: “The stroke adjuster is a slider switch
very appealing price tag even at £180,” he says. “The Wow-Wi is unique in many ways and could well be a huge worldwide seller.”
For his £189 the customer gets the Wow-Wi, charger, adjustable belt, remote control, male ring, dildo and holder and a bottle of lube. The packaging will consist of a black box with a subtle textured finish and the tagline ‘Single or together - pleasure’. Trade prices are based on size of order, with the minimum order being three units. The national press has already shown interest in Wow-Wi and particularly Stephenson’s journey up to this stage. He explains: “They love my personal story of how I was laid off work with a back
on the side of the Wow-Wi that adjusts the stroke length for the male or the female. It has six settings. Number one setting will stroke a penis up and down at 4.5 inches while number six position is for a stroke length of 7.5 inches. Speed is controlled via the remote. It will always start at its lowest speed then you can increase its speed by holding down the up button and obviously decrease its speed by pressing the down button.” Wow-Wi is designed to be used with an adjustable belt (included) for hands-free action though it can also be used as a handheld device. Plans for future developments include more attachments, especially with the needs of the disabled in mind.
THE BOTTOM LINE
The suggested retail price of Wow-Wi is £189, though most retailers are expected to sell it at around £150. How big does he think the market is for a sex toy at that price?
“Compared to other things on the market such as the SOM which is between £250 - £300 and the Love Machine at around the same price, the Wow-Wi has a
problem, got depressed, felt isolated etc, but rather than sit around watching TV I decided to pursue one of my inventions. Also my full name is Robert Lewis Stephenson and I’m a Guinness world record holder for playing the drums so that all makes for a good story. I have already had some sample articles sent to me, they are just waiting for me to tell them when the product will be launched. Also we have a very clever viral idea thanks to Rus Slater, the author of the book ‘Dragons Den, Start Your Own Business’. Rus believes the Wow-Wi will be a huge success. He has helped me with creating media interest and has now become a friend of mine.” So will it be adult’s next big thing? Rob Stephenson says that he has already turned down a “big fat cheque” for his patent from a well-known businessman, so confident is he that Wow-Wi will be a success - though not necessarily with his company, Feelgood 2. He would be happy to discuss a licensing opportunity with third parties which have experience in this industry.
For further information call Feelgood 2 on 0121 605 7865, visit
www.wow-wi.com or come to this month’s ETO Show where the Wow-Wi will be officially launched.
43
Erotic Trade Only June 2011
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