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Travel By road:


Birmingham is at the hub of the UK motorway network, enabling visitors to travel directly from the M6, M1, M40 and M42. The NEC is located off Junction 6 of the M42 and it has its own on-site car parking for 22,000 vehicles.


By rail:


The NEC is served by Birmingham International station, connected by a covered bridgelink. London is only 90 minutes away and trains also run direct to many regional towns and cities. Wherever you’re coming from, the easy way to get to the NEC is by rail as the NEC has its own station; Birmingham International is linked directly to The NEC by a covered walkway - you don’t even have to go outside. For timetable information contact National Rail enquiries on 08457 484950 or visit www.nationalrail.co.uk


By air: More than 20 international airlines serve Birmingham International Airport, which is conveniently situated a few minutes from the NEC. Together they provide scheduled flights from 34 destinations in the UK, Europe and North America. The NEC is also easily accessible from London Heathrow, London Gatwick and other regional airports. The new AirRail Link provides a direct rail link from Birmingham International Airport to The NEC. To check availability of flights call 0870 733 5511.


For more detailed travel information, including maps and printed directions, visit www.thenec.co.uk


information...


The NEC has probably the best access of any exhibition centre in the UK and visitors have several travel options:


Exhibitors IOS GAMES


IOS Games will be exhibiting for the second year running and will be showcasing Risky or Frisky?, the saucy board game which has been nominated for Best Adult Product at this year’s ETO Adult Industry Awards. Some visitors may remember seeing it last year as Sexopoly but although the name has changed IOS says the response from retailers has not, and it now comes with an extra bonus of explicit cards for those players with absolutely no inhibitions.


believe they can enhance the experience and retail sales of vibrators and strokers. Retailers buying three units will be eligible to buy a fourth at half price to enable them to set up an in-store demonstration model.


KEVCO WHOLESALE


Kevco Wholesale will be showcasing the following brands: Hustler Lingerie; Seven til Midnight; René Rofé; Blue Line; Pleaser Shoes, including Bordello and Pin Up Couture; and Ellie Shoes, including the Bettie Page range. When it comes to new products, Kevco told us to “Watch this space” so the firm may unveil a surprise or two at the Show. A 10% discount will be offered on all lingerie orders that are placed at the Show.


LTC HEALTHCARE


IOS Games will also be launching its new product, Cookie Challenge. The pack contains a selection of fortune cookies with a difference, as each cookie contains a sexy challenge or task. The firm says Cookie Challenge is ideal for hen parties and it will also be showing special Valentine and Christmas Party editions of the product. An additional 10% discount will be offered for orders placed at the Show.


LTC Healthcare will be showcasing its retail packs of condoms. Sold in packs of 24x6 or 24x3 these retail packs offer resellers an opportunity to stock low cost products with the potential of high profit. Each pack of 3 or 6 condoms costs, on average, between 55p and 75p (depending on volume) and would normally retail at between £3.99 and £4.99. Types available include Mixed Flavours (including ‘Crazy Cola’), Bubblegum Flavour and even Glow in the Dark (Pack of 3). LTC Healthcare also supplies Condom Lollipops which, like all of its condom products, conform to International Standards (ISO4074:2002) and are therefore suitable for use a barrier against pregnancy and sexually transmitted infections. The firm will also be showcasing its popular EXS and Boys Own branded Paraben Free Lubricants which are water- based and latex compatible. LTC will be using the 2011 ETO Show to launch its New G-Lover, described as the only vibrating ring designed to be worn on the penis and inserted into the user’s partner so that both can enjoy the pleasure. It has a slimmer and flatter design and New G-Lover vibrates four times stronger than its predecessor. Each pack contains one replacement battery and additional replacement batteries are available on most High Streets.


JIMMY’S GIRLS


Jimmy’s Girls consists of two key products, one aimed at males and the other at females, plus a number of variations and accessories. The products are inflatable devices which will accept Fleshlight-like stroker devices (male) or 99% of all vibrators (female). They are made from 100% PU - the same material used for medical grade containers such as bags for holding blood.


When inflated, via a small hand pump incorporated into the product, they hold the vibrator or stroker in place and allow the user to straddle the device and, by moving their body, control the thrusting movements of the product.


The UK and international patent-protected products are new to the market and Jimmy’s Girls


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Samples of a new range of


vibrating toys will also be on display.


MASK-ARADE


Mask-arade will be showcasing its best-selling celebrity party masks, such as George Clooney, Cheryl Cole, Kate & William, Harry Hill and Lady Ga Ga, and launching new additions such as David Hasselhoff and Keith Lemon - bang tidy. It will also be displaying its new spinners, loaded with its Top 20 celebrity masks packs.


Erotic Trade Only June 2011


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