Showtime
June 26th and 27th will once again see many of the adult industry’s leading suppliers setting up shop in the National Exhibition Centre, Birmingham, for the UK’s only dedicated trade event, the ETO Show...
No retailer needs a trade magazine to tell them that times are tough. Costs are going up but prices are being forced down and competition is getting fiercer by the day. That’s the bad news, but the good news is you can do something about it - visiting the ETO Show later this month will allow you to source new suppliers, see brand new product ranges and take advantage of exclusive special offers and promotions. The 2011 ETO Show takes place on the 26th and 27th of June (Sunday and Monday) in the Pavilion at the NEC and all the industry’s major names will be exhibiting, along with a wide variety of specialist suppliers and even some companies who have never exhibited in the UK before. Visitors will be able to
take a good look at a large number of new lines which are making their UK debuts - and some which have not previously been seen anywhere in the world. The lingerie sector is increasing in importance to adult retailers and to reflect this there will be a catwalk feature for the very first time at the ETO Show. There will be three (free of charge) catwalk shows per day, produced by Cor Productions, with runway, lights, music and of course a selection of gorgeous models showcasing the latest lingerie and costumes.
Many of the exhibitors are offering special deals to those retailers who come to the ETO Show and place orders - and those who buy in significant quantities
can, and do, save thousands of pounds. The ETO Show is not just about sourcing new suppliers, seeing new products or taking advantage of special deals though - it’s also about networking. Where else can you have a face-to-face meeting with every key supplier in the same place on the same day? In the UK, the answer is nowhere, and even when you leave these shores and visit other trade shows they will not have the same exhibitor mix as the ETO Show. Everyone exhibiting at this event knows what the Show is for and who it attracts so if you are involved in adult retail in any capacity then you are their target market - surely you owe it to yourself and your business to see what this year’s exhibitors have got lined up to tempt you with? Networking doesn’t always have to be the traditional exchange of business cards though and for a more informal get together there is the ETO Adult Industry Awards Evening on Sunday 26th June in the Oasis Suite at the Crowne Plaza Hotel, just a few minutes walk from the ETO Show. The winners of these Awards are decided by ETO readers, which is why they are seen as among the world’s most prestigious by some of the biggest names in the industry.
If you’d like to join us and around 200 other industry professionals and be the first to discover who this year’s winners are then we’d be delighted if you could join us. Tickets are £95 per person and this includes a champagne reception, three course meal with wine and the presentation of the awards. the dress code is lounge suits and cocktail dresses but please note that numbers are strictly limited - contact
jonathan@etoshow.com if you would like further information or you would like to buy tickets.
The ETO Show is not just about sourcing new suppliers, seeing new products or taking advantage of special deals though - it’s also about networking.
As we said at the start of this piece, costs are going up but prices are being forced down and competition is getting fiercer by the day. Attending the ETO Show won’t solve a struggling retailer’s problems but sourcing new suppliers, getting to see brand new product ranges and taking advantage of special offers and promotions can mean the difference between a business thriving and barely surviving. There are dozens of annual trade events held around the world and it is worthwhile for adult retailers to attend as many as they can but cost, time and geographical issues will probably limit most to just a few each year. For UK adult retailers, lingerie boutiques, online stores and party planners the ETO Show is one they really cannot afford to miss. We look forward to seeing you there.
26
Erotic Trade Only June 2011
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