First time visitors...
If you have not attended the ETO Show before, here is everything you need to know about the event:
What is the ETO Show? It’s the UK’s only dedicated trade event for the adult sector. Exhibiting will be all the UK’s major wholesalers along with a wide variety of specialist suppliers from the UK and overseas. Expect to see everything from lingerie and costumes to sex toys and even erotic literature publishers. The ETO Show is a strictly trade-only event and there is no charge for admittance.
Is it worth me attending? Yes, if you are involved in retail in any capacity, be it on the web, High Street or through party plan. This is the only event of its kind in the UK. You will be able to source new suppliers, see new product ranges and take advantage of exclusive special offers.
Where and when is it? It’s held in The Pavilion, at the National Exhibition Centre (NEC), in the midlands. The NEC is a purpose-built exhibition complex which was chosen for its central location and ease of access from anywhere in the country - just leave the M42 at Junction 6 and its entrance is on the roundabout at the end of the slip road. If you need a map or more detailed directions please visit
www.thenec.co.uk. The ETO Show takes place on Sunday 26th and Monday 27th June and the opening hours are 10.30am - 5.00pm on the Sunday and 10.30pm - 4.30pm on the Monday. Ample parking is available.
What if I don’t want to drive? The NEC benefits from fantastic rail and air links (visit
www.thenec.co.uk for more details).
How much does it cost to attend?
Nothing at all. All we ask is that your line of business is the adult industry. [Please note that the NEC does charge for parking though.]
Can I bring my staff? You are most welcome to and it will help your business if they are fully up to date with the latest products and developments in the marketplace.
Can I bring my kids? Yes, as long as they are over 18 and involved in the business. The ETO is a licensed event and therefore no persons under the age of 18 can be admitted.
Okay, I want to come - what do I do now? Visit
www.etoshow.com, click on the Register tab at the top of the page, fill in a few details and you will then be sent a free entry badge through the post, giving you fast- track admission on the day of the show.
I haven’t got Internet access. Can I just turn up on the day? Yes you can, but please be aware that your details will need to be taken before you can get in, so you will have to queue a little longer.
Do I need to do anything else? Bring a business card or letterhead with you - even if you have an entry badge, you will still need additional proof of trade status to gain admittance on the day.
What if I want to stay over? You’ll be in good company - there are many hotels within a mile or so of the NEC although most people will be staying at the Crowne Plaza, located right alongside the NEC, which is also where the 2011 ETO Adult Industry Awards will be taking place on the Sunday evening.
I’ve got another question... If you need any additional information visit
www.etoshow.com or email show organiser Jonathan Kirk via
jonathan@etoshow.com
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Exhibitors
...CYREX
-conductive low diameter silicone which focuses the deep internal sensations coming from the egg electrode at the end. The springy shaft allows the probe to naturally bend where required and it can be used for vaginal or anal electro stimulation up to 18cm deep. Cyrex says it can also be used for highly effective prostate stimulation and it is compatible with all ElectraStim and She-Stim electro stimulation units. Cyrex is offering up to 5% discount on items ordered at the Show and free POS support items including promotional digital video players for new bricks and mortar retailers.
DARKER ENTERPRISES
The distribution arm of the UK’s leading chain of licensed stores will be at the ETO Show to promote a number of new initiatives for its trade customers. Darker says it will be supporting the industry more from now on and its presence at the ETO Show is just the start of this. A dedicated trade website will shortly be launched which will offer a dropshipping option for trade customers.
At the ETO Show Darker will be
showcasing its own brands plus Wet lubricants, Hott
Products, Blush Products, System Jo, Evolved Novelties and
Television X. Additional discounts will be available on all orders placed at the Show and existing customers who place an order or new customers who open an account will receive a free mystery gift.
DVM
DVM will be showcasing its DVD labels Rough & Beyond, Elisabeth Films, Velvet Pictures and All Amateurs DVD. By popular demand it will also be offering customers the opportunity to purchase classic Rob Stone films Dare devils, Slutfinder and Trash Whores.
The film publisher and distributor exhibited at the ETO Show last year, where the most asked-for products on its stand were new All Amateurs DVD titles. DVM will therefore be launching a number of new All Amateurs releases plus a further 17 titles from a label new to the firm.
Although specific details were unavailable at the time of going to press, DVD said that it would be offering special Show discounts on certain products. It also said that it would be introducing a new style of offer which will give the customer even more choice and value.
ERIGO DISTRIBUTION
Erigo Distribution will be launching its latest film brand, Girlfriends Films, at the ETO Show as well as displaying the very latest DVD releases from other labels it distributes such as Adult Channel, Bluebird Films, Film Erotica, Loving Sex, Score and Viv Thomas. Special offers will be available at the Show.
EROSELLA
[formerly known as Nitelife-Footwear] Nitelife-Footwear has specialised in kinky boots, sexy shoes and Goth Rock boots under the Sella brand since 2005 and more recently it added the Scarlet brand of hosiery to its range. Following demand for other products which complement these lines a new label called Erosella - an extension of the Sella brand - has been launched and Nitelife-Footwear will now be trading under the Erosella name.
New products to look out for include the Erosella Handbag Collection, which features stylish hand and clutch bags with matching materials - such as red and black patents, satin and lace and leopard and zebra prints - to complement the footwear. There will also be a
range of Rave
Snow Yeti
boots in eye-catching stripes, new Goth Lolita boots and a range of Lycra club wear specifically aimed at lap dancers including micro thongs, micro skirts, bikini tops, plus long sexy dresses in Lycra, lace and diamantes.
Already in stock and arriving this month are a number of new footwear styles. One of the best sellers for Nitelife Footwear is the essential sandal Katie and this is now available in leopard print, zebra print and black patent with diamante. The best-selling PVC mule Sexy 04 is now available with diamante and in a range of new platform colours while the new Donna 2 Knee
Boot and a new style ladies’
court shoe, specifically aimed at the cross dressing market with sizes available from 40/7 to 47/14s, will also be introduced.
E-STIM SYSTEMS
The full range of E-Stim Systems’ electroplay control units, electrodes and accessories will be on display, including the best-selling 2B and the new range of Magnum electrodes. The 2B is a high powered E-Stim unit with mains power options, built in audio and 17 program modes, and it is upgradeable via the Internet and USB link to a PC. The firm will be launching - and demonstrating - the new 2B PC Control software, which will allow the unit to be controlled over the Internet.
Erotic Trade Only June 2011
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