with ensuite heads using purple-heart gumwood from Brazil and 96 newly milled and kiln dried clear red cedar planks on the hull. A glance at her highly polished,


knotted hardwood shower and laminated maple block vanity basins, tell you that this boat was refurbished with luxury in mind. It’s like walking into a floating version of an upscale executive hunting lodge. The large square wheel house,


Above pictures: Reconstructed wheel house is lined with Alaskan yellow cedar vertical wallboards, with dark stained, wooden drawers with brass fittings. Window frames, wooden seats and tables are all custom made.


lined with Alaskan yellow cedar vertical wallboards, which contrast perfectly with dark stained, wooden drawers (adorned with brass fittings) and window frames, and custom made wooden seats and tables, just screams out “come in and relax”, and bring some whisky. Down below, it gets even better. For the gorgeous Myrtle wood raised panel, round top doors, John used wood that he cut 30 years ago in Coos Bay with his father. But there’s more to Merrie Ellen’s


restoration than a pretty interior. John Holbert’s meticulous attention to authenticity and detail are obvious everywhere in her interior and exterior.


Our Mainsail: What makes it such a good buy?


You’ll find features in a LEE SAIL that are specifically included to extend its life: reinforced batten pockets; leech line; tack and clew with leather chafe guards; sail numbers; tell tales; leather encased, hand-sewn aluminum internal headboard and triple stitched with 6-point zigzag seams when required; stainless steel, heavy duty cringles; reinforced stress points.


WA: Call Toll Free 1-800-533-9567 OR: 10997 NW Supreme Ct., Portland OR 97229 • (503) 641-7170


BC: PO Box 19567, Vancouver, BC V5T 4E7 • Phone & Fax (604) 685-1234 www.leesails.com • e-mail: vancouver@leesails.com


48° NORTH, JUNE 2011 PAGE 50


When John met, by chance, a person at the Port Townsend Wooden Boat Festival who had salvaged the original 1922 Lunenburg wood stove, when it was replaced by a diesel burner, the gentleman drove it up from Los Angeles to deliver it back to its original schooner. John used Douglas fir taken from


his own property and kiln dried nearby for below the waterline. With the help of his friends, John built a temporary kiln, stacked the cedar planks in layers to allow airflow, and blew fans and dehumidifiers over it to remove 285 gallons of water from the 3-inch planks. The Douglas fir was air dried for 8 months in a shed. The frame stock was Western Larch purchased from the Colville Indian Reservation. For authenticity John custom made


the metal spikes in a coal forge—3,800 in all, and re-galvanized 1200 of the salvaged original ships spikes. This process alone took 500 man-hours. And that was just the beginning. Next came the replacement of the rotten hull boards with the Douglas fir planks. Independent shipwrights who


The Best Advertising Return On Investment (ROI) is still Magazines


Studies conducted over the past 5 years comparing: magazines, online and TV advertising show that in 4 of the 5 stages a consumer goes through in making a purchase; magazines offered the most effective ROI in the following 4 categories:


1) Brand Awareness 2) Ad Awareness 3) Brand Favorability 4) Purchase Consideration Message Association was a 3-way tie between on-line, TV and magazines.


The Strongest Advertising Message measured; was the combination of Magazines and Online advertising. Get them both for one low price - 48° North, the print version you love to read, is now also online with email and web addresses hot-linked!


Cross platform marketing studies conducted by Dynamic Logic (2004 -2009)


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