MARKETPLACE OP3 TECHNOLOGY COMPANY PROFILE
The OP3 team hard at work
have been several enquiries from further afield. Other places around the world will naturally follow as demand for our products increases. In the UK specifically our telesales
Sales manager Zak Ali
team are recruiting partners all the time and this trend is set to continue as our brand becomes more recognised. We have seen an increase in regularly purchasing customers since the launch of our partner website, which allows customers to download specifications, images and other marketing material to help sell OP3 PCs. We will also be starting a major campaign to continue the growth of our education business at the beginning of next year so we can be ready for the school buying season.
Do you think Christmas will be better for retail than last year? We believe so. Although the public is still worried about the recession and Government spending cuts, there is less uncertainty than last year. Computers are no longer seen as a luxury, they are a part of life. Therefore consumers will always be looking for performance and quality when purchasing. OP3 is well placed to take advantage
of market conditions as we offer a fantastic deal. Not only are we able to compete with the big brands on price, but our industry-leading warranty gives peace of mind that any investment made now will be safe for years to come – something which is extremely important in a climate where money is tight.
“Although the public is still worried about the recession and Government spending cuts, there is less uncertainty than last year. Computers are no longer seen as a luxury, they are a part of life. Therefore consumers will always be looking for performance and
quality when purchasing.” Kerry Collins, OP3 Technology
Where do you see OP3 in five years? We see a very bright future for OP3. Our aim is to continue to increase our brand awareness, both through advertising and by the sheer strength of our portfolio. Our projected sales will put the OP3 brand on the map as a household name which instantly makes the public think of quality technology products. Our product range will increase further as demand grows and new opportunities present themselves. In five years’ time we would expect to have several retail outlets to supplement our website sales, and be a market innovator in the latest technology.
www.pcr-online.biz December PCR 95
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