RETAIL CHANNEL SURVEY 2010 >>> How are you feeling about Christmas sales?


Positive ...................................................... 55% Concerned ................................................ 45%


Well, the VAT rate is set to rise to 20 per cent from early next month – a development that we’ve repeatedly heard will encourage people to spend more this Christmas. Although our charts are fairly evenly split, the majority of respondents felt positive about sales over the festive period.


Do you feel confident about business in 2011?


Yes ................................................................ 52% No.................................................................. 27% Not sure ...................................................... 21%


A new year is a new beginning for just over half of our respondents this year. However, over a quarter of retailers are not confident about the year ahead, while a fifth just aren’t sure. Remember,


collaboration works – membership in one of the trade organisations or buying groups can make life much easier.


What is the biggest problem facing the channel at the moment?


The recession .......................................... 26% Supermarket incursions ........................ 23% Decreasing margins on hardware ...... 18% VAT increase ..............................................16% Other .......................................................... 18%


It’s a close call but most respondents felt that the recession that ‘ended’ in late 2009 is still causing problems today. A close second place went to


everybody’s favourite scrap dealers, the supermarkets – but at least they’re providing a steady stream of repair customers for the smaller retailers.


in association


24 PCR December


www.pcr-online.biz


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