NEWS
Asus joins growing list of PCR Awards sponsors
Vendor throws weight behind trade event, joining EntaTech, Interactive Ideas and VIP Computers as a category sponsor for 2011 awards event, held in London
“PCR is an excellent title and is one of the best methods of reaching the channel, so we feel that the Awards are a great opportunity to spend time with our key partners and offer recognition for industry
achievements.” Iain Bristow, Asus
By Andrew Wooden
ASUS HAS become Distribution Category Sponsor of the PCR Awards 2011, held at the Lancaster London on Thursday March 17th. The vendor joins an expanding list of leading firm’s that have chosen to back the event – EntaTech as Platinum Sponsor, Interactive Ideas as Gold Sponsor, and VIP Computers as Drinks Reception Sponsor. “Asus is proud to be sponsoring the
Distributor Category Sponsor
distribution category at the PCR Awards 2011. PCR is an excellent title and is one of the best methods of reaching the channel audience, so we feel that the awards are a great opportunity to spend time with our key partners and offer recognition for industry achievements,” said Iain Bristow, Asus’ technical PR and component product marketing specialist.
Entertainment on the night will be
provided by award-winning comic Greg Davies, best known for playing Mr Gilbert in the hit TV show The Inbetweeners. He is also a regular on topical panel shows such as 8 Out Of 10 Cats, Mock The Week and Never Mind The Buzzcocks. The lobbying period is now closed, and the finalists for all categories will be revealed in our January issue. The winners are voted for by the Judging Panel, which consists of at least 100 highly regarded industry executives taken from all sectors of the IT industry. A variety of sponsorship packages are
available now. Contact
Carly.Bailey@
intentmedia.co.uk to find out more. Table and ticket enquiries should be made to
Hannah.Short@
intentmedia.co.uk or on 01992 535 647.
AVG boss questions Intel’s drive for hardware-integrated security
PRESIDENT AND CEO of security giant AVG, JR Smith, has aired doubts as to Intel’s ability to bring out an effective hardware security product, claiming there’s no way a chip-based defence could ever be ‘dynamic or quick moving enough’ to combat continually evolving and increasingly
tenacious online threats. At the time
of the recent purchase of security
www.pcr-online.biz
specialist McAfee, and the simultaneous announcement of its intention to develop a hardware security product, chip giant Intel said the industry’s current approach to security: “does not fully address the billions of new Internet-ready devices connecting… as well as the accompanying surge in cyber threats.” Speaking to PCR, Smith however claimed that Intel will have a tough job on its hands: “It’s an interesting dilemma. Putting security directly on the chip is hardware. How do you dynamically update hardware every 20 minutes? I’m struggling to see how even the smartest engineers in the world are
going to get a piece of plastic to do that. Intel may find applications in mobile and the enterprise space with their new acquisition, but I do question whether or not they can put dynamic security like that on the chip. And will Microsoft, who also provides security, allow Intel access to the operating system through the chip? There are a lot of unknowns there.” While agreeing with Intel’s sentiments that the security landscape is changing, Smith claims it is this exactly this fast-paced evolution that will provide the biggest barrier to the chip-firm as it looks to roll out the first fruits of the McAfee purchase next year.
December PCR 9
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