HARDWARE SWEEX
A new dawn
With the year drawing to a close, many vendors are awaiting Christmas and the New Year with some trepidation, but peripherals firm Sweex is taking a more bullish approach. Nicky Trup spoke to David Saab, area manager for the UK and Ireland, to get his take on 2010 and predictions for 2011…
”We run a pretty tight ship at our HQ in the Netherlands and our aim is to mirror their
expertise with local staff who can respond well and deliver retail solutions”
David Saab, Sweex
How was this year for Sweex? Our ‘Style Your PC Bunch of Fruit’ range of accessories has catapulted Sweex into the lifestyle PC accessories market, opening up some exciting doors for us. And our success with the new ranges of media players have exceeded our expectations. In less than a year we’ve brought five new models to market and the High Street favourite WHSmith is running a national TV campaign over Christmas featuring our devices.
How do you see Christmas going for the technology industry? Christmas sales for the tech industry will be a lot more buoyant than last year. Certainly purchasers are confidently placing healthy forecasts and larger orders are already shipping. As far as Sweex goes, we’ll be up 20 per cent on last year; a trend we have
www.pcr-online.biz established over the last few years.
What do you think will be big next year, tech-wise? In general, tablet PCs, but specifically with regards to the peripherals shelf space I really believe ‘lifestyle’ accessories will continue to be the square footage that brings in the bacon for retailers.
The winning brands will be those that successfully make accessories cool and fun, not just functional. It’s attractively packaged, affordable, unique and stylish products that make a retail shelf look stunning.
Do you think touchscreen tablets will eat into the peripherals market? Touchscreen tablets will create a new retail opportunity of their own, but Sweex is sprinting while others are just getting warmed up, so watch this space
because we are also planning to take advantage of the touchscreen explosion.
Last we heard, Sweex was planning on opening a sales and marketing base in the UK; what’s the aim of opening the new office? Next year will mark a year of unprecedented growth in Europe for Sweex and particularly in the UK and Ireland. To support this growth, we want to deliver a second-to-none level of service and expertise. Purchasers are busy people and retailers demand vendors who can deliver a complete retail solution through expert distribution partners. We run a pretty tight ship at our HQ in the Netherlands and our aim is to mirror their expertise with local staff who can respond well and deliver retail solutions. The
December PCR 55
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