CONTACTS
Interactive Ideas 020 8805 1000
Gem Distribution 01279 822822
Ideal Software 01767 689720
CentreSoft 0121 625 3399
Focus Multimedia 01889 570156 Entatech
0333 101 1000 [ ] FAMILY TREE MAKER PLATINUM 2011
SRP: £59.99 DISTRIBUTOR: Interactive Ideas, Gem Distribution, Ideal Software, CentreSoft
THEY SAY: Everyone has a family. Every family has a story. Family Tree Maker 2011 Platinumcan help you find yours. With more than 100 enhancements to help you, this software makes it easier than ever to discover your family story, preserve your legacy and share your unique heritage
FEATURES: Research and preserve your family story, create charts and reports, integrate with the 860 million records on
Ancestry.co.uk, add photos, documents, audio and video, view timelines and interactive maps highlighting events and places
SOFTWARE CREATIVE SOFTWARE
Home improvement
Software that appeals to our creative side or our need for self-improvement enjoys steady sales throughout the year, but the Christmas period offers a valuable boost for these perfect stocking fillers. Matt Grainger takes a look at the market and some of the main products out this festive season…
“People are always keen to learn new skills and software gives PC users the ability to use technology to help
better themselves” Steve Powell, Avanquest
ONCE UPON a time, if a person wanted to learn a new language or to play an instrument, they had two options: either they could pay a lot of money for classes, or they could take the cheaper route and buy a book that would inevitably be left to gather dust on a shelf. Similarly, those who wanted to be creative with music or the graphic arts had no option but to buy the kind of professional equipment that needed a degree to operate. Fortunately, the digital age has made these kind of pursuits cheaper and considerably more accessible, bringing a genuine learning or creative experience to the home. “We always see very strong
performance from the creative software market,” states Focus Multimedia’s PR
www.pcr-online.biz
and marketing manager, Alan Wild. “Over time, we’ve found that our All- in-One learning and Select creative titles deliver evergreen results in the PC full price and budget software sectors respectively. “We have four key demographics for this kind of item: students, hobbyists, professional users, and gift purchasers. Software favourites are numerous, with photo editing, desktop publishing, web design, cross stitch and crafts and TotalCAD all consistently popular.” Avanquest’s sales director Steve
Powell has also noted that creative software primarily appeals to “individual home users who enjoy creative hobbies such as scrapbooking, card-making and photography plus small businesses looking for
professional yet affordable photo- editing or publishing solutions.” So despite being a relatively niche
category, these sectors enjoy year-round sales both to consumer households and the business sector. “People are always keen to learn new skills and software gives PC users the ability to use technology to help better themselves,” observes Powell. “The multimedia nature of the PC also enhances the learning experience for certain products, such as language learning software.” Creative and self-improvement
software may be a niche category, but the public appetite for this kind of software is always whetted, providing an evergreen opportunity for targeted and add-on sales.
>>> December PCR 75
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