MARKETPLACE OP3 TECHNOLOGY COMPANY PROFILE
New kid on the block
Despite only starting up in 2008, system builder OP3 has already begun to expand out of the UK with orders to Ireland, and has plans for more international growth. Andrew Wooden talks to telesales manager Kerry Collins…
Where, when and by whom was OP3 founded? Zak Ali founded OP3 Technology in 2008 in Cardiff Bay. He saw a gap in the market for PC systems built with the highest quality components to exacting specifications. Too many large suppliers focus purely on shifting boxes for the lowest possible price, and OP3 still lives by the principle that if you put the right things into a PC, you get the right things out of it. Back then we supplied PC systems exclusively for Aria Technology.
CONTACT Phone:
0843 289 1260
Web:
www.op3.co.uk
Is the company very different now to how it was then? Yes. Since those days we have grown considerably. Following the development of our website we now sell to a far larger customer base, and currently employ three dedicated telesales staff. We also took on Robert Riley-Ditchfield, a product manager with ten years’ experience in the PC industry. This enabled us to significantly expand our product range. We have also forged direct links with vendors such as Asus, Kingston and Microsoft, which have allowed us to further improve our portfolio by keeping right up to the minute with the latest technology. We currently sell directly through our
X
website and also supply the likes of
Ebuyer.com, Aria Technology, Computer Troubleshooters, Brigantia and around 2,500 small computer shops. We have also moved to a larger premises to enable us to cope with the increased demand we have experienced.
Who do you mostly sell to? The vast majority of our business is with small computer shops but we have also been very active in the education market, winning orders for over 1,500 school PCs this year alone. This new area of business can come to OP3 because we offer value at extremely competitive prices, combined with custom specifications, along with personal delivery and installation.
What is the main driving factor in desktop PCs at the moment? We have found that despite the increase in laptop and netbook sales, the desktop
94 PCR December
PC market is still buoyant if your product is right. People are aware that a desktop PC is more powerful for the same money as a laptop, and easier to upgrade. We design all our PCs to be upgradeable as our customers’ needs grow. We are also experiencing good demand for our Mini ITX and slimline ranges, which differ from most small form factor PCs in that they offer greater performance. OP3’s gaming range also attracts a lot of sales.
Do you have any plans to expand? OP3 is a forward-thinking company and there are no limits to our future expansion. We recently facilitated the delivery of goods to the Republic of Ireland via our website and are looking into other countries in Europe as there
www.pcr-online.biz
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