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UK retail unconvinced by 3D and the cloud
By Nicky Trup
“No way are people going to sit in their living rooms watching TV in 3D glasses, not a chance.”
Independent retailer
UK RETAILERS remain unconvinced of the value of cloud computing and 3D technology, despite the fact they have been two of the hottest topics in the tech industry this year, and are being heavily pushed by some of the biggest firms in the market. The PCR Channel Survey
canvassed 100 independent technology retailers and resellers across the country, and only 23 per cent thought 3D would take off in 2011, compared to 55 per cent who said a definite no,
Exclusive PCR research reveals only 30% of retailers believe cloud computing will bring the UK trade any benefit, while 73% are not convinced 3D will take off in 2011
and 22 per cent who were unsure. A common feeling among respondents was that the technology would not become mainstream while glasses were still a necessity. “No way are people going to sit in their living rooms watching TV in 3D glasses, not a chance,” one retailer told us. Another said: “In the cinema, yes I can see the point, but I haven’t had anybody in my shop asking for it.” Retails’ scepticism extended to
another burgeoning sector – cloud computing. Despite major vendors such as Microsoft putting major
muscle behind the technology, just 30 per cent thought the ‘cloud revolution’ would be of any benefit to the UK trade. Many of the retailers and resellers PCR spoke to were not even sure what the cloud was. Elsewhere in the survey, indies
remained defiant against incursions from retail monoliths like Asda and Tesco into the tech space. While 23 per cent named supermarkets as the biggest threat to the channel, a whopping 63 per cent said they would not become major players in repair and support.
Windows 7 breaks first year records By Matt Grainger
WINDOWS 7 has outperformed all of its predecessors in the speed of its uptake, according to Microsoft’s general manager and worldwide commercial director for Windows 7, Rich Reynolds. Talking to PCR, Reynolds revealed that the majority of businesses around the world are expected to deploy the
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Microsoft’s latest operating system within the next two years. He also noted that it has seen a rate of deployment twice as fast as Windows XP and three times as fast as Windows Vista. “I would say if we described the
Windows 7 year in review, it’s definitely been the most successful product we’ve ever launched from a Windows perspective,” said Reynolds.
“We’ve had 240 million licenses sold, customer satisfaction is very high – some studies quote around 94 per cent. The deployment has been very fast. It’s currently standing at around 18 per cent of the 1.2 billion PCs around the world, meaning there’s around 200 million PCs currently running Windows 7. So whatever perspective you look at it from, it’s been very successful.”
December PCR 7
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