SOFTWARE WINDOWS 7
users, and we’ve recently come out with Kinect, so we have a good sense for what consumers want. But we’re also providing enterprise solutions, so we’re unique in being able to bridge both worlds and provide that guidance to IT as it thinks through its strategies for the future.”
options for their end users, and at the same time ensure it’s secure and well managed,” explains Reynolds. “Interestingly, BMW and Expedia
were on a panel recently and they were both talking about how they were using application virtualisation, and how they were more able to rapidly
"If you think about most of our business where we offer on-premises solutions today, just about every one of those services has a strategic direction to offer those abilities in the cloud moving forward.
So it’s absolutely a strategic direction for us." Rich Reynolds, Microsoft
As the Western economies continue
down a rocky road, a major strategy that almost every business is looking at is reducing the time and cost investment required in their own organisations, as well as offering a flexible and valuable service to their clients.
“Our vision is to provide flexibility so that IT can provide flexible, creative
deliver applications to their end users, so it literally went from a process that took weeks, to less than a week, with costs reduced by around 90 per cent.” One of the core features of
Microsoft’s vision for the future is the deployment of cloud services. The company’s last Worldwide Partner Conference saw the company outline its commitment to the cloud, and its
first platform for cloud services, called InTune, is currently in beta phase. In fact, Microsoft is in an excellent position to offer these kinds of services. It has the global reach and solid investment potential that would allow it to really push the boundaries of what the cloud can deliver. So is Microsoft aiming to become the worlds leading cloud services provider? “Certainly the strategy for the organisation broadly is the cloud. I don’t know if we would say number one in every cloud service, but it is a core strategy that we’re driving to every part of our business,” says Reynolds. “Essentially if you think about most of our business where we offer on- premises solutions today, just about every one of those services has a strategic direction to offer those abilities in the cloud moving forward. So it’s absolutely a strategic direction for us, and to offer the choice to customers if they want it on-premises, or private cloud or public cloud.”
WINDOWS 7: NEED TO KNOW
Released globally on October 22nd 2009.
Was originally codenamed Blackcomband then Vienna before Windows 7was chosen.
240 million licences sold.
Used on around 18 per cent of PCs worldwide, which is around 200 million machines.
Microsoft claims that customer satisfaction stands at up to 94 per cent.
He concludes: “We believe there are
compelling benefits for IT to move in that direction and we believe that to compete in the cloud space as a vendor requires massive scale and frankly we’re one of the few companies on the planet that are making that level of investment, so absolutely it’s a key strategic direction for us.”
Cardinal Place on Victoria Street is home to Microsoft’s London offices
70 PCR December
www.pcr-online.biz
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