HARDWARE SWEEX
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number of staff and roll- out is still to be finalised.
Are there any other plans for 2011, in terms of product launches and forward strategy? The plans for 2011 are truly breathtaking. We have a new consumer electronics brand being launched along with our new street audio brand, ‘Rocking Residence’ – or ‘RocRes’. And did I mention our joint partnership with National Geographic for a new range of accessories, or the new stylish line of home networking products under the ‘Connected Home’ tag? Needless to say, Sweex is is pulling far ahead of the competition in these areas, so watch this space.
Are you hoping to expand your distribution or reseller base? We owe our growth in the UK to a handful of loyal distributors, who continue to do a great job for us. Our aim is to continue working with our
distributors as we develop our new headgear and consumer electronics brands. But I confess we are not an over-represented brand, so if we did stumble across a non-conflicting
As well as bringing new devices to the market, Sweex is proud of the POS and FSDU materials that it makes available to retail
partner to help us capitalise on the new ranges, I would be a fool to say no. We want to grow, our partners want to grow and Sweex is just at the start of becoming a recognisable brand in the UK.
What differentiates you from your competitors? When you’ve been around for as long as I have, one appreciates the personality of a company, warts ‘n’ all. At Sweex, we believe our customers expect us to keep being different to satisfy their needs in the future. Our lifeblood and expertise is being able to bring new and exciting concepts into a crowded retail space. We’re the undiscovered ‘guilty pleasure’ peripherals brand. We’re not Logitech, we’re not Belkin, but we sit side-by-side in the same space offering better margins, something unique and fast stock-turns; a retailer’s dream. Not to mention, we have some pretty eye-catching FSDUs, POS, 12-year warranties and pan- European distribution. We’re like the black cab of the peripherals market. We may not be the most expensive brand, but would you rather zip around town in a charismatic Hackney Carriage or in a ponced-up limo? I know which I would choose!
56 PCR December
“Our lifeblood and expertise is being able to bring new and
exciting concepts into a crowded retail space. We’re the undiscovered ‘guilty pleasure’
peripherals brand. David Saab, Sweex
Rocking Residence is Sweex’s new range of streetsmart consumer audio devices
www.pcr-online.biz
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