WWW.MCVUK.COM NEWS City Interactive guns for UK
Publisher to handle UK sales in-house Sniper sequel heading to retail next year by Christopher Dring
POLISH PUBLISHER City Interactive is hunting for a new UK sales manager following the success of Sniper: Ghost Warrior. The PC and Xbox 360 title has been a mainstay in the charts since it launched.
City Interactive has told MCV that the game boosted its “
degrees,” City Interactive CEO Marek Tyminski told MCV. “Our consolidated revenue for the first three quarters surpassed e16m with very healthy profits. More than 90 per cent of that has been made from international sales. “What really made a big difference for City Interactive was the launch of Sniper:
Our expectations for Sniper: Ghost Warrior were the highest we’ve ever had, but the sales still surprised us. Marek Tyminski, City Interactive
revenues to over e16m for the first nine months of 2010, with £2m generated in the UK alone. Now the firm wants to grow its presence in the UK by taking sales in-house. It is also planning to bring Sniper to PS3 in early 2011, with a full Sniper sequel set for later that year. “2009 was difficult for us and for the whole industry, but that has already changed 180
[NEWSWIRES]
LOVEFILM: The game and movie rental firm will launch a streaming movie service on PS3. From November users will be able to stream movies – as well as ordering discs to be posted to them.
BLIZZARD: MMO World of Warcraftnow has over 12m registered players after its long-delayed release in China.
NAMCO BANDAI: The company will be distributing two new Harvest Moontitles – Animal Paradeand Sunshine Islands –in EMEA regions next month.
Ghost Warrior. Our UK revenue this year is already at £2m and the prospects in Q4 look bright for us as well. It is a very natural next step to expand our presence and manage sales fully in-house. “We are looking for a national sales manager who will handle our major British accounts.” Sniper: Ghost Warrior was released in the UK via
”
ELECTRONICS retailer Comet says the games category is fundamental to its new look, following a deal with GAME. It was announced last week that GAME concessions would be opened in various out-of- town Comet stores.
The first, due to open this month, will be in Comet’s Croydon outlet. A further five concessions will be launched before the end of the year. The deal coincides with Comet’s rebrand that leads
Video games will be instrumental in Comet’s ongoing rebranding
with the strapline: ‘Come and Play’. The electronics chain hopes to appeal to a younger, more modern audience, and games will play a key role.
“Games, as a category and market, is fundamentally important to Comet’s vision,” said Comet’s games category buyer Azeem Sadiq, who has
Tyminski says UK expansion is a natural step after Sniper’s success, with a sequel planned for next year
Mastertronic and was the surprise hit of the summer, with 60,000 units sold in the UK in just a few weeks. Tyminski added: “It was the first City Interactive product for 360 and our expectations were the highest we have ever had from any title in our portfolio. But the sales still surprised us.
“The sequel will come next
year, and it will be even stronger. Soon we will let the gamers and the industry know what they can expect from that big step forward. We also want to bring Sniper 1 to PS3 in early 2011.” City Interactive: 020 7502 4462
Comet ups its GAME this month
been involved with the GAME deal from the start.
“Comet is delighted to be partnering with GAME. The trial partnership between Comet and GAME will allow us to offer fantastic service combined with amazing deals.” The GAME concessions will be promoted on-site and through local advertising. Sadiq and his team will handle Comet’s games offer in the rest of its 248 stores. Comet: 01923 710000
CHECK OUT THIS WEEK’S VIDEOS:
GoldenEye 007 Gran Turismo 5 Rock Band 3
Videos are available within the free iPad Edition of MCV on iTunes and the PC Digital Edition, which can be accessed at
MCVUK.com
TURBINE: Revenues from Lord of the Rings Online have doubled in the US since a microtransaction payment model was introduced. The free-to-play model is yet to go live in Europe.
NINTENDO: Wii compilation Super Mario All-Stars: 25th Anniversary Collectionwill arrive on December 3rd.
MCV 15/10/10 9
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