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RETAILBIZ: THE X FACTOR 60 MCV 15/10/10


WWW.MCVUK.COM


X Factor hopefuls have the chance to perfect their vocal skills in this new karaoke game…


by Dominic Sacco


RELEASED: OCTOBER 29 FORMATS: 360, PS3, WII PUBLISHER: DEEP SILVER DEVELOPER: HYDRAVISION PRICE: VARIOUS DISTRIBUTOR: KOCH CONTACT: 0870 027 0985


THE X FACTOR TV series has brought us a mixture of simultaneously gruesome and pleasing things over the years. Sharon Osbourne throwing water over Louis Walsh’s head, Simon Cowell ripping any shred of confidence from tone-deaf hopefuls and Jedward awkwardly singing the theme tune of Ghostbusters, while dressed up as junior versions of Bill Murray. One great thing about The X Factor, of course, is the excuse to watch Cheryl Cole each week. And don’t forget Leona Lewis, who lent her voice to the soundtrack of Final Fantasy XIII. Love it or hate it, there’s no doubting the programme is a huge success. Now


in its seventh series, The X Factor continues to pull in millions of viewers every week. Last year it achieved record figures of 19.7m UK viewers – a 63.2 per cent share of UK’s TV audience. Now the singing competition is making





Koch Media has an incredible sales opportunity not only to fans of the show but the entire gifting market.


Paul Nicholls, Koch Media


its way to consoles with a new release that works with microphone peripherals on all major home consoles – Xbox 360, PS3 and Wii.


“This is not just a karaoke brand slap – this is the complete X Factor experience,” says Koch Media’s marketing


and sales director Paul Nicholls. “The X Factor is one of the hottest TV brands this peak and the show’s viewing figures go from strength to strength every year. “Add this to a video game that totally reflects the show experience, and Koch Media has an incredible sales opportunity not only to fans of the TV show but the entire gifting market.


the auditions.”


A STAR IN THE MAKING The game stays close to the show’s popular format by testing the singing skills of the player. Friends and family members can also go head-to-head with





“Its simple. Our game has ‘the x factor’ – the others wouldn't get past


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