This page contains a Flash digital edition of a book.
WWW.MCVUK.COM


MCV 15/10/10 21 THE RETURN OF JAMES BOND


Sam Fisher has nothing on Bond


Q&A BRIEFING: DAVID TYLER


The general manager for Activision Europe’s licensed business unit on honouring the Bond franchise…


The Bond licence has been handled by many publishers. What is unique about the way Activision approaches it? We treat the brand with a lot of respect, as many of us grew up watching James Bondmovies and are big fans. Everything we do has to really embody the spirit of the James Bondfranchise or we don’t move forward with it. We have an


“We wanted both new Bond games to really stand on their own as true entries into the 007 universe.”


"Bondis better


The ultimate action hero is back as Activision prepares a duo of double-O delights this November. Batchelor, James Batchelor goes on a mission to see what impact Blood Stone and the new GoldenEye will have on the franchise…


LASER TABLES, pools of sharks, razer- sharp bowler hats and now the economic recession – it seems that nothing can kill James Bond. Earlier this year, financial troubles at filmmaker MGM delayed the next Daniel Craig movie. Indefinitely. But having already smashed his own box office records with the last two film instalments, it would be a real shame if Britain’s most iconic action hero was to meet a rather untimely demise. Enter Activision, which takes aim at naysayers


with a powerful line-up of new Bond games like a diamond-studded satellite. This November, the publisher will


launch GoldenEye 007 for Wii and James Bond 007: Blood Stone for Xbox 360, PS3 and PC – plus a DS version of each title.


What makes these games so special? Third-person Bond ‘em ups like Blood Stone have been released before, and rumours of a reborn GoldenEye have stalked the industry since the original’s stunning 1997 debut. Can the pair avoid


the traps that have ensnared James Bond’s previous interactive outings?


I AM INVINCIBLE To answer this, it’s important to keep the impact of GoldenEye on Nintendo 64 in mind. The game’s achievements are as promiscuous as Bond himself. It pioneered the FPS market on consoles. It raised the bar for licensed titles. It was a key sales driver for the Nintendo 64, particularly when bundled with the console. And it remains one of


"


incredibly close relationship with the team at Danjaq and EON. They worked really hard to refresh the film franchise, so we make sure everything we do is in line with their vision. They also see games as an increasingly important medium, so we are upping the ante to ensure we bring the best product to market.


than Bourne, Bauer and Sam Fisher


You announced Blood Stone in London this summer, away from a major trade show. Why? We wanted to make this event something that stood on its own, similar to a movie premiere. In the absence of any Bondmovies this year, we felt like the games and the launch activities could be seen as the Bondevent of 2010, and the folks at EON were aligned with that strategy. Also, while there is no film this


year, Blood Stonestill features all of the top film talent, from Daniel Craig to Judi Dench, and a storyline from Bondfilm writer Bruce Feirstein. Lastly, unveiling Joss Stone as the


new Bondgirl and announcing her musical involvement really added to the event – we had press leaving with massive amounts of Bondnews.


Can Bond games stand up as true entries in the series or will they always be seen as merchandise? Our goal was always to handle them as though they were additions to the Casino Royaleand Quantum of Solacemovies, so realism was the number one priority. Without a movie this year, the games are the only way Bondfans can immerse themselves into a new adventure. We were mindful of making sure both games were authentic Bondexperiences, so they really stand on their own as true entries into the Bonduniverse.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92
Produced with Yudu - www.yudu.com