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RETAILBIZ: THE X FACTOR MCV 15/10/10 61
one another in The X Factor’s multiplayer duet and vocal battle modes. Then there’s the competition mode where up to four players try to set the highest score. Even the sharp critique of the judges are in the game. In the career mode, players can take part in the show as if they were on TV. To progress from early auditions to boot camp stages and live performances, gamers must sing a number of songs to prove that they have what it takes. There are even levels that take place in the judges’ homes.
At the start of the game, players can customise their own pop star by selecting from nine different character types, before editing their hair and body. As they progress they’ll be able to develop their appearance further by unlocking new items. If gamers choose
to play as the lead singer of a group, they can edit the frontman and the other members will automatically follow a similar fashion style.
After each performance, the user returns to the dressing room where they can select the next songs they want to perform, rehearse them, customise their character or view rewards.
GLOBAL APPEAL
Not content with the game being a hit in the UK, The X Factor will also be released in European territories where the show is aired including Finland, Netherlands, France, Belgium, Italy, Luxembourg, Germany, Denmark, Iceland, Norway and Sweden. And Simon Cowell will soon launch the series in the US, giving the brand – and the game – global appeal.
The game includes a strong track list consisting of 28 popular songs. The game features Blondie’s ‘Call Me’, Jackson Five’s ‘I Want You Back’, Queen’s ‘Radio GaGa’, Robbie Williams’ ‘She’s the One’ and Britney Spears’ ‘Oops I Did It Again’. Other songs include Amy Winehouse’s ‘Back to Black’ and ‘Beautiful Day’ by U2. Koch is targeting consumers with a marketing campaign running in print, online, on TV and outdoor from release until Christmas. The firm is also working with the show’s producers at FremantleMedia and is running competitions at X Factor photo booths in shopping centres.
Nicholls adds: “Our trade marketing has been met with fantastic support from all of our customers and we are very confident this will be a great success.”
THE X FACTS
The TV show is immensely popular in the UK. Here, MCVprovides five X Factorfacts.
The X Factorhas been running since 2004, when it drew in an average 7m viewers per episode.
The X Factorreached a peak of 19.7m UK viewers last year.
Series six attracted 200,000 people to X Factorauditions across the country.
Other games based on The X Factorinclude an interactive DVD, board game and Top Trumps.
The next X Factorwinner will receive a contract with Syco Music worth £1m.
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