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RETAILBIZ: MICHAEL JACKSON: THE EXPERIENCE 62 MCV 15/10/10


WWW.MCVUK.COM


Ubisoft’s multiformat Michael Jackson thriller moonwalks its way to retail in time for Christmas…


by Dominic Sacco


RELEASED: NOVEMBER 26 FORMATS: WII, DS, PSP PUBLISHER: UBISOFT DEVELOPER: UBISOFT PRICE: VARIOUS DISTRIBUTOR: GEM CONTACT: 01279 822800


DO YOU REMEMBER the time Michael Jackson launched his career in The Jackson Five, shook the world in his Earth Song video and gave that interview to Martin Bashir? Whatever he is remembered for, there’s no doubting the late Michael Jackson is one of the world’s most renowned musicians with a global following of millions. In fact, he’s the most successful entertainer of all time, according to Guinness World Records. With all-time sales of over 800m records across the globe and revenues of $1bn in the past year alone, it seems people just can’t stop loving the King of Pop’s music.


So it makes sense that Ubisoft is delivering an official rhythm action music game featuring Jacko for players to dance along to.


It features 25 historic tracks including ‘Bad’, ‘Billie Jean’, ‘Beat It’, ‘Don’t Stop





We are confident the game will strike a chord with consumers from all demographics.


Till You Get Enough’, ‘Earth Song’ and ‘Smooth Criminal’. And it doesn’t matter if the consumer’s console is black or white because Michael Jackson: The Experience is heading to Wii, DS and PSP this November, with Xbox 360


Kinect and PS3 Move versions arriving early 2011.


Ubisoft brand manager Rachael Grant Rachael Grant, Ubisoft


tells MCV: “We certainly cannot underestimate the power of the Michael Jackson brand and how we can benefit from a retail and consumer perspective. “The fact that Michael is synonymous with entertainment makes the appeal for a must-have Christmas product even greater.


“Due to his iconic status we are confident this will add to the shelf appeal of the game by striking a chord with consumers from all


demographics, generating additional cut through during a crowded marketplace this Christmas.”





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