RETAILBIZ: EA SPORTS MMA 70 MCV 15/10/10
WWW.MCVUK.COM
EA enters the Mixed Martial Arts arena with this Xbox 360 and PS3 release…
by Dominic Sacco
MIXED MARTIAL ARTS is a fierce sport established in the early 1900s that allows a mixture of blows such as punches, kicks and grapples. Over the past decade it has grown in popularity, becoming extremely popular with pay- per-view TV viewers not unlike big-name boxing matches.
RELEASED: OCTOBER 22 FORMATS: 360, PS3 PUBLISHER: EA DEVELOPER: EA TIBURON PRICE: £49.99 DISTRIBUTOR: CENTRESOFT CONTACT: 0121 625 3388
“Much of the team working on the game at EA Tiburon are MMA nuts. They’ve also had a variety of MMA professionals offering advice throughout the game’s development leading to the creation of a truly authentic MMA
EA is tapping into that fanbase as well as targeting fighting and sports game fans with its first martial arts title – EA Sports MMA. EA Sports product manager Alice Brandvik tells MCV: “There’s definitely a core audience for MMA as a sport in the UK. This audience seems to be growing rapidly.
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authenticity of the combat sport to consoles by combining real fighters with a range of modes including career and online.
There’s definitely a core audience for MMA as a sport in the UK. This audience seems to be growing rapidly Alice Brandvik, EA Sports
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experience. That, coupled with the use of the well-respected Fight Night engine, enables us to be pretty confident about the game’s performance at retail.”
MMAD FOR IT EA Sports MMA promises to bring the
Everything fans would find at an MMA fight in real life is in the game – from ring girls to corner men and referees. Even ring announcer Jimmy Lennon Jr. provides fighter introductions while MMA legend Frank Shamrock and veteran commentator
Mauro Ranallo call the action. In career mode, players can take control of one of the world’s top fighters or climb the ranks with their own custom brawler. As they travel the globe with top MMA trainers gamers can learn various new fighting techniques.
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