RETAILBIZ: DJ HERO 2 64 MCV 15/10/10
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A star-studded collection of DJs and over 100 tracks make their way to DJ Hero 2…
by Dominic Sacco
ACTIVISION’S Hero brand has gone from strength to strength since it entered the market with Guitar Hero five years ago.
RELEASED: OCTOBER 22 FORMATS: 360, PS3, WII PUBLISHER: ACTIVISION DEVELOPER: FREESTYLEGAMES PRICE: £49.99 DISTRIBUTOR: CENTRESOFT CONTACT: 0121 625 3388
In 2009 it broadened its reach with pop-focused Band Hero and dance remix game DJ Hero – the latter of which is getting a sequel with new modes, a range of top DJs and microphone-compatibility. DJ Hero proved popular with the masses due to its blend of hip-hop, dance and house tunes, with sales of over 1m in the US alone. It was also the highest-grossing new IP of last year in the US and Europe. The addition of a turntable controller immersed gamers with a new rhythm- based interactive music experience, while the game’s unique remixes
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provided an alternative twist to some of the world’s top dance tunes. DJ Hero 2 follows the same formula which made the original a success and adds a range of new modes, songs and characters. “Guitar Hero and DJ Hero are about music lovers being able to interact with
DJ Hero 2 offers players a unique gameplay experience and an accompanying soundtrack of high quality Jon Edney, Activision
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the music they love in new ways,” says Activision’s UK brand manager Jon Edney. “Players can experience what we call
that ‘Hero moment’ and simply have a ball in their own living room with their friends and family. DJ Hero 2 stays true to this with its unrivalled soundtrack, gameplay
enhancements and a killer marketing campaign to wrap it all up.” The game features an all-new career- based ‘Empire Mode’. Like the original Guitar Hero games, players start out as an underground artist and follow the path to stardom. Eventually they can become the head of a major entertainment empire and perform sell- out shows worldwide.
challenges users can unlock new DJs as playable characters.
New ‘Freestyle’ sections build on the interchangeable vocal sound bites in the original game, allowing players to mix two tracks how they like. Users can even create their own freestyle scratching and sampling during a song
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PLAY THAT FUNKY MUSIC
After completing special
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