NEWS 6 MCV 15/10/10
WWW.MCVUK.COM
360 rules successful September
UK games market up 23.5 per cent year-on-year 360 accounts for half of monthly software market value by Christopher Dring
XBOX 360 was triumphant as video game sales surged in the UK last month, according to GfK Chart-Track. Taking in games sold between Sunday, August 29th and Saturday, October 2nd, the UK games market saw sales rise 23.5 per cent in value and
“
month, with the likes of Halo: Reach, FIFA 11, Dead Rising 2 and F1 2010 among a long list of fabulous games that launched during the month,” said Stephen McGill, Microsoft UK’s director of entertainment and marketing. “And there’s so many more amazing games still to arrive in the coming weeks – Fable III,
Xbox 360 continues to be the best format for the best games, and September has been a standout month.
Stephen McGill, Xbox
seven per cent in units compared to the same period a year before.
And 48.7 per cent of all the money made on games last month came from Microsoft’s console, with FIFA 11 and Halo: Reach the big sales drivers.
“Xbox 360 continues to be the best format for the best line- up of amazing games, and September has been a standout
Star Wars: The Force Unleashed II, Call of Duty and Need for Speed, to name but a few of the games out this year. “And of course, Kinect is launching on Wednesday, November 10th, along with all the amazing new gaming and entertainment experiences that will be bring. “It’s going to be an amazing couple of months, and Xbox 360 continues to deliver the
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IT MIGHT be the sixth-biggest software market in Europe, but Spain claims one of the biggest consumer shows for video games – and it’s run by GAME.
SEPTEMBER SELLERS
Halo: Reach was amongst the biggest sellers on Xbox 360
very best gaming and
entertainment experiences and has something for everyone.” It was a triumphant month for EA, too. The publishing giant accounted for a quarter of all games sold last month, boosted by the release of FIFA 11.
GAME’S SPANISH CONSUMER SHOW ATTRACTS 40,000
Core games performed strongly last month, with FIFA, Halo, F1, Dead Risingand Mafiacontrolling the Top Five. The only games aimed at a more casual audience in the Top Ten this week include Sports Championsin ninth spot and Just Danceat No.10.
1: FIFA 11.................................................................................................EA 2: Halo: Reach..........................................................................Microsoft 3: F1 2010............................................................................Codemasters 4: Dead Rising 2..........................................................................Capcom 5: Mafia II..................................................................................2K Games 6: Kane and Lynch 2: Dog Days......................................Square Enix 7: Toy Story 3................................................................................Disney 8: Prince of Persia: Forgotten Sands.....................................Ubisoft 9: Sports Champions.......................................................................Sony 10: Just Dance................................................................................Ubisoft
The first inaugural GAMEFEST 2010 came to a close on Sunday, October 10th, after attracting 40,000 consumers to its show in Madrid. A big coup for the
three-day event was an appearance by Microsoft CEO Steve Ballmer, on hand to promote Kinect to Spanish gamers. Overall, the event featured a mix of
trade and consumer elements, with a hugely busy expo (pictured above), plus on-stage presentations, and even a cosplay competition.
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