NEWS 8 MCV 15/10/10
MTV: ‘Dance Central is the first true dancing game’
Music publisher delighted its new IP is getting the ‘lion’s share’ of attention on Kinect by Christopher Dring
FORGET Dance Dance Revolution and Just Dance, because Dance Central is the industry’s first ‘true’ game of its genre. That’s according to MTV Games, the publisher behind the Kinect launch title.
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share of attention of the day one games for Kinect. “It is one of those amazing situations. Kinect was introduced to the world on the day we happened to have The Beatles on stage with the Microsoft team. And when we started working with the device, the technology was already
We are very pleased to be getting the lion’s share of attention of the launch games for Kinect.
Paul DeGooyer, MTV
The Harmonix-developed music game has garnered plenty of press attention since its E3 reveal, which has delighted MTV’s senior VP of electronic games and music Paul DeGooyer.
“It is the first true dance game,” he told MCV. “We are very pleased because it is getting a lot of attention – perhaps the lion’s
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ShopTo cuts pack time to five minutes
SHOPTO.NET has invested £750,000 in a new five-minute dispatch system.
Consumers who buy specific titles from the online games retailer – such as FIFA 11 – will get their items packed in less than five minutes and sent out on the same day. Orders placed after 5:30pm will be sent the next day.
working tremendously well. So we were able to say: ‘We can make the first true dance game, that isn’t a waving-the-wand or stomping-on-the-mat game.’ “I’ve read game previews
calling Dance Central important. That is not something that entered our minds when making it – we just wanted it to be fun. “If you think about the global addressable audience for
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CORE MUSIC fans aren’t being left behind as MTV Games has priced its Rock Band 3 products for the UK. The latest entry in the series will be released on Friday, October 29th and will be accompanied by more than 10 official products from Mad Catz. These include a new ‘keytar’ keyboard controller and an eight-piece drum kit (pictured). Next year, the line-up will be complemented by a £219.99 full-string real guitar that goes one better than the realistic- looking Mustang controller. Mad Catz: 01908 336530
Game and ‘Keytar’ bundle £109.99 (360/PS3), £99.99 (Wii)
Guitar, mic and keyboard stands £24.99 each
MTV’s music games boss DeGooyer says dance is the perfect tool to show off Kinect
music, dancing is
almost universal. “From an audience standpoint Dance Central sits adjacent to Rock Band and is an important next step for us.” DeGooyer also talked up Microsoft’s controller-less tech.
“When people actually see Kinect in action, it is startling how well it works,” he said. “If you think about the central benefit of that technology – where you don’t need to hold a controller – what better way to introduce it than through dance?”
The firm hopes to have up to 800 SKUs available on Fast Dispatch within a month. ShopTo says the investment has gone into improving warehouse technology that will help automate and speed up the processing of orders. “The new machinery is actually working even more efficiently than anticipated, with most orders picked and packed in just over a minute,” ShopTo CEO Igor Cipolletta told MCV. “A lot of our customers like us because we care about the delivery side of the business, and they know they can order right up to 5:30pm and receive their goods the next day.” ShopTo: 0800 779 7777
New Rock Band 3 instruments priced
Mustang-styled controller £124.99
Pro-Drum and Pro-Cymbals kit £119.99
Other guitars including bass £59.99 to £84.99
Keyboard (‘Keytar’) £69.99
MIDI adaptor £34.99
Microphone £24.99
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