EssentialCase Study: YCD multimedia SIGN OF THE TIMES
Wimpy was able to cut costs and increase customer communication with its YCD system
YCD Multimedia explains how a modern digital signage and communications package can cut costs, raise efficiency and improve customer communication
Distributed by technology specialists RGB Communications, YCD Multimedia products and services are designed to enable retailers and food/drink service outlets to realise rapid and measurable Returns On Investment (ROI). YCD says its end-to-end offering provides professional services and technology to increase profits, optimise product mix and enhance the customer experience. In its ten year history, the company has delivered installations for over 1,200 clients on five continents. At the core of YCD Multimedia's end-to-end solution is an innovative open-
architecture platform that supports powerful technology and integration abilities. Flexible and expandable, YCD Multimedia software is made to integrate seamlessly with any existing retail and communications applications, so businesses can achieve a solid ROI now and in the future. The YCD team works with business owners to analyse what the on-site digital marketing goals are. The next step is to design, install and maintain a dynamic digital media solution built to each site's unique needs. The company's smart technology 'learns' from the data it analyses and presents information operators need to optimise promotions in real time. Experienced, thoughtful strategy and customised system design establish the blueprint for digital media solutions that give establishments a rapid, measurable ROI. YCD says its account and retail experts bring a decade of experience in over 3,000 installations worldwide to any marketing challenge. The company does not believe in 'off the shelf' design; its solutions are personalised for each business. YCD assess the location, maps customer flow and dwell time; analyses current capacities and designs hardware and software solutions that integrate with any existing infrastructure and technology. YCD looks to partner with each business to determine the optimal media mix and delivery to increase sales, reinforce brand and create a rewarding experience that keeps customers coming back.
PROFESSIONAL SERVICES Some of the services the YCD platform can offer, include customised, licensed music playlists. YCD' s team of music editors create customised, licensed playlists that reinforce a brand and shape customers' experiences throughout the day and evening. The company says it can also deliver creative, engaging visuals providing the perfect soundtrack, the ideal image, the right moment - a potent combination that adds value to any brand and measurably influences customer behaviour. YCD Multimedia can work direct or with an agency to prepare visual content - whether repurposing existing materials or creating new material custom-designed for maximum on-site impact. The company can also program the media mix by region, locale and day, to optimise any message. The Integration services on offer can help optimise a business's technical infrastructure helping establishments get the most from existing retail and communications systems such as EPOS systems, text GUI, SMS triggers, lighting systems and Radio Frequency Identification (RFID). The YCD team can also monitor content delivery in real time, so businesses have the assurance that the
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correct content plays at the correct location on time, every time. YCD says it is committed to staying on the leading edge of new technologies and developments to provide the most efficient, effective and least costly solutions. Its experienced R&D and support teams have developed patented technologies and are involved in multiple technology integration projects including mobile technologies, GPS, EPOS, waiting-line management and facial recognition software.
YCD MULTIMEDIA PRODUCTS Products on offer from the company include Remote Media Management and Distribution which delivers secure, web-based media distribution, remote programming and advance scheduling, as well as targeted end-point delivery with global, national, regional and local control all wrapped up in a flexible, scalable architecture. The YCD Integrated Audio/Video on-site Content Playback service provides multi-zone playback with one PC out-putting 20 audio and six video channels offering fully integrated and stand-alone AV channels catering for all media types and formats over a simple, intuitive user-interface. There is also the AdScreen, a programmable LCD screen at POS for targeted promotions and the MuVi Wall which delivers up to nine synched screens with integrated AV channels. The YCD Multimedia team also provides implementation and 24/7 support installing and testing each system's hardware and software on location.
CASE STUDIES Examples of projects carried out by the company include a commission from fast food chain Wimpy. The challenge was to create a differentiated and enriching multimedia dining experience while strengthening the Wimpy Brand with customers. The system also had to ensure 100% compliance to corporate in-store promotion policies and reduce costs of distributing printed materials to Wimpy Restaurants. To deliver on these objectives, the YCD Platform was installed to offer remote,
real-time content updates to Wimpy locations. Wimpy's own creative agency developed 'Wimpy TV' a custom channel of cartoons, Wimpy history and other infotainment, all presented over the YCD Player system. YCD AdScreens at each point of sale are able to display day-parted targeted
Wimpy menu items to the customer at their point of decision. Digital Menu Boards, served by the YCD Player, display Wimpy's often changing menu items, dynamically updated and providing significant savings in printing and distribution of in-store menus and promotional materials. Clare Starling, marketing manager, Wimpy UK, says: "The significance of real-time control of content can't be overemphasised in our business. YCD's platform provided us with the perfect solution for seamless, effortless campaign distribution."
More information: More information: RGB Communications +44 (0)844 8800 765
www.rgbcomms.co.uk
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