EssentialMargins SWEET PROFITS
Let your imagination run riot - but don't forget to
communicate your flavoured coffee creations to customers
Why settle for selling just plain coffee when you could sell a coffee with syrup and charge a premium? There's a greater margin in it for you and customers are happy, too, with their 'personalised' speciality drinks
It might require a little extra effort by you and your staff but upselling to a flavoured coffee shouldn't be too hard. There's a syrup to suit every palate in the Sweetbird range, available from Beyond the Bean. In order to maximise take-up - and thereby profitability - get
staff on-board by encouraging them to practice (and even devise their own) drinks, tasting them as they go and becoming knowledgeable about the range of syrups on offer so that they can make recommendations to customers who aren't sure what they might enjoy. Staff must also get into the habit of asking customers if they'd like to add a syrup to their coffee - it might not occur to people otherwise. Similarly, include menu items based around
Sweetbird Coffee Syrups
15ml portion for 12oz drink Total syrup cost per cup
Less Cost of Ingredients Price less VAT
Extra Customer Pays Profit Per Drink
Gross Profit %
No. Sold per day
10 15 20 25 30 35 40 45 50
No. Sold per year (52 weeks 5 days/wk)
2600 3900 5200 6500 7800 9100 10400 11700 13000
£337 £506 £675 £843 £1,012 £1,181 £1,349 £1,518 £1,687
0.13 0.13
£0.30 £0.26
£0.13
RSP Bottle price Pumps per Bottle 133
£8.35
51% 58% 63% 67% 70% £0.13
£0.35 £0.30 £0.13 £0.17
£0.13 £0.13 £0.21
£0.26 Profit Per Year
£448 £672 £896 £1,120 £1,344 £1,568 £1,792 £2,016 £2,240
£559 £838 £1,117 £1,397 £1,676 £1,955 £2,235 £2,514 £2,793
£669 £1,004 £1,339 £1,673 £2,008 £2,342 £2,677 £3,012 £3,346
£780 £1,170 £1,560 £1,950 £2,340 £2,730 £3,120 £3,510 £3,900
£0.40 £0.34
£0.45 £0.38
£0.50 £0.43 £0.13 £0.30
flavoured syrups, so that when people are deciding what to have they see temping options like 'Caramel Macchiato', 'Gingerbread Latte' or 'Black Forest Hot Chocolate'.
Point of sale, like counter cards and menu cards for tables, also help flavoured coffee and chocolate options enter the customers' consciousness - and by adding whipped cream and marshmallows, you can increase your profits even more!
More information: Beyond the Bean T: 0117 953 3522 W:
www.beyondthebean.com
Get customers to indulge in a White Chocolate Cherry Latte
20 Essential Café Information about any advertisements appearing in this issue:
enquiries@essentialcafe.co.uk
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