EssentialBreakfast
course, is often eaten as a sit-down meal. As part of its ongoing Lets do Breakfast campaignTM
, Heinz Foodservice has poured
itself into the challenge of boosting the eating out breakfast occasion with products that offer all the familiarity of home, out of
home...like Heinz Beanz, Heinz Tomato Ketchup and HP Sauce - all staples of the cooked breakfast.
Emily Frank, brand manager for Heinz Foodservice, says: "By
offering favourites such as a bacon sandwich, with the option of adding a choice of extras, the basic price can be kept low, while charges for the extras boost the final sale. Many breakfast diners are attracted by the offer of breakfast favourites that they don't have time to prepare and eat at home. The traditional full-English is the classic example which they are happy to pay reasonable prices for." Toast and preserves is always a popular breakfast option.
All Day Breakfast Wrappe from Love Joes comes with a handy wrapper
Fourre Aux Amandes, Mini Mixed Viennoiserie, Gluten Free Muffin Selection and English Breakfast Turnover. Managing director Ian Toal has some handy advice for maximising breakfast sales. "Never underestimate the effectiveness of a tempting deal. Promotions linking breakfast pastries with different hot beverages can upsell hot drinks as well, encouraging customers to indulge and increase their spend.
"Don't forget to communicate," he continues. "Create interest
around attractive new breakfast offers through table talkers, for example, or announcements on menu boards. Let your customers know you have something new on offer and encourage them to try it with a tea, coffee or fresh juice." More breakfast on the go options are available from Love
Joes, in the form of its All Day Breakfast Wrappe, featuring pork sausage, baked beans, eggs and bacon in a tomato sauce supplied frozen for heating in the wrapper; and Ginsters, with its All Day Breakfast Roll containing fresh British pork sausagemeat with chopped egg, bacon and a dash of tomato sauce wrapped in light puff pastry.
ALL DAY POPULARITY The adoption of the term 'all day breakfast' goes to show just how popular are the components of the Full English which, of
Single Source is moving into the premium preserves sector by becoming the exclusive distributor in England, Scotland and Wales for D'arbo branded preserves in 28g mini jars. There's a wide range of fruit flavours plus a blossom honey, made by a leading Austrian producer. The quality is high - based on old family recipes dating back to 1879, using all natural ingredients - with most products having an impressive 55% fruit content. D'arbo also offers an option to personalise the jar lids by printing one-colour logos.
Of course you will also need a toaster. Rowlett Rutland's
Esprit breakfast toaster has two pairs of slots that can be operated independently, making it ideal for cafés where single slot toasters are too small but there is not a high enough demand to warrant a roller toaster. Available with conventional or wide slots, each two slot section has a ringer timer, neon indicator and toast ejector handle. The retro-design toaster can be specified with polished aluminium or coloured end-panels (including Navy Blue, Claret, Cream and British Racing Green).
COFFEE CONCERNS With coffee likely to be a significant part of your breakfast offer it's worth maybe reassessing your choice of coffee to ensure you are appealing to current concerns. James Roberts, joint managing director of Peros (which is celebrating Great Taste Awards for two of the 100% Fairtrade Cafédirect coffees it supplies), says: "The UK Fairtrade market is doubling in value every two years and is one of the world's leading Fairtrade markets, with more products and more awareness of Fairtrade than anywhere else. Overall, around 20% of roast and ground coffee sold in the UK is now Fairtrade. This is clearly an opportunity that café operators cannot afford to ignore. "Ironically, a recession often brings greater opportunities for selling these products because people are looking to change their habits and question how they spend their money. But taste really is the key to ensuring customers come back time and time again, which is why winning these Great Taste Awards is so important." Two coffee products and three teas from the Cafédirect portfolio have won gold at the Great Taste Awards 2010. Described as "close to perfect" by the judges, Cafédirect Rich Roast & Ground Coffee and Machu Picchu Organic Roast & Ground coffee were winners in the coffee category, whilst Everyday Blended Black Tea, English Breakfast Blended Black Tea and Single Estate (decaf) were winners in the blended tea (bags) category.
For a juice to match the premium profile of your breakfast
Peros supplies the 100% Fairtrade Cafédirect coffee range, two of which have won Gold at the Great Taste Awards 2010
Information about any advertisements appearing in this issue:
enquiries@essentialcafe.co.uk
offer you might like to consider Sunland, which has been making pure juices for over 25 years. To cater for both eat-in and takeaway trade Sunland offers 330ml, 500ml and 1 litre PET pack sizes in a range of flavours, and has recently introduced
Essential Café 31
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