EssentialBreakfast
Get your entire daily fruit intake in one go with one of Tossed's famous smoothies
And the next big thing? Vincent sees speciality breads in the
making of breakfast sandwiches as the latest trend worth picking up on. "There is a great opportunity for stores to upsell by using speciality breads. Coffee shops should make the most of this opportunity," he says. "Speciality breads can be slightly more expensive than ordinary breads, but if you spend a little more it can make a huge difference to what you are offering."
THE BREAKFAST OCCASION Despite the recession, the breakfast occasion remains in growth with Mintel estimating 1:5 adults or 1:4 full-time workers eat breakfast out of home. The core consumers of out of home breakfasts are commuters - either by car or public transport - with government figures showing both miles driven and passenger journeys continuing to grow. The majority of these people are going to be in a hurry, so food to go is likely to dominate your breakfast offer. According to Country Choice marketing controller Stephen
full until lunchtime. There is also a range of fresh fruit jellies made with no added
sugar, low fat yogurts, freshly squeezed juices and Tossed's famous smoothies - which deliver 100% of the daily fruit intake in one go, with the option of adding a protein boost. Vincent continues: "Many like the option of a sweet treat in
the morning, and some shops are promoting their muffins and cakes as natural, but they can still contain too much salt or fat and be full of unnecessary calories. Hence they are not as healthy as the shop would like their customers to believe." Muffins, cakes and cookies at Tossed are healthy, not just 'less bad for you', because they use the best GM free raw ingredients available, contain no animal fat, use agave nectar instead of sugar, are low GI and low fat. Apple Cake, Strawberry Cake and Fairtrade chocolate muffin are just some of the choices.
A new range of hot drinks caters for every morning mood.
Freshly roasted coffee for a pick-me-up, whole-leaf herbal teas to calm you down and hot Fairtrade chocolate for a bit of indulgence. The new luxury coffee range is organic, made using 100% pure Arabica beans, which are super fresh as they are roasted to order and delivered the next day.
Clifford, the breakfast occasion can be divided into two areas: the early breakfast and the mid-morning snack - which for many people is simply late breakfast! "These two morning occasions can account for up to 30% of total food to go sales. The breakfast occasion itself is divided between savoury - primarily breakfast baps, and sweet cakes/pastries - mainly croissants and muffins. Both product categories are complemented by hot beverages, with coffee taking the lion's share. "Hot breakfast baps - bacon bap, sausage bap, and combinations thereof have a core customer base of manual workers in general, with 'white van man' and builders being good examples. So for stores near construction sites, industrial estates or on busy A roads a hot breakfast offering is vital, and the earlier the start the better - at least 7.00am if not before. Outlets that offer hot breakfasts will often get a reputation locally and quickly build up a loyal and regular customer base." The Country Choice breakfast bap programme comprises a series of components (bacon, sausage, omelette, bap and packaging) which can be assembled in various combinations and held hot for up to two hours in an appropriate self-serve display unit. Margins average around 45%. For Country Choice, the other side of breakfast is confectionery - croissants and muffins. Says Stephen: "A coffee and a croissant or muffin is, for many people, their regular breakfast, usually picked up on the way in to work. There is a slightly female bias to consumption and general popularity among office workers. Outlets near offices or educational
establishments often do a good trade in coffee and croissants/muffins starting pre- 9.00am but extending to late morning for those consumers who choose to take breakfast later." The new range of Country Choice 'topped and filled' premium muffins includes a Breakfast Muffin, supplied fully baked for handy thaw and serve usage.
Award winning Gluten Free Muffins
from Delice de France are individually
wrapped to prevent
cross-contamination from products containing gluten
30 Essential Café Delice de France has a range
of products which are ideal for consumers wanting breakfast on the go, including new Breakfast Muffins and Muesli Muffins which join existing favourites such as Croissant Au Buerre, Croissant
Information about any advertisements appearing in this issue:
enquiries@essentialcafe.co.uk
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