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three faces of ‘e’


This an excerpt from the newly- released book, Entrepreneurial Insanity: When Doing the Same Things Do Not Product Different Results, It’s Time to do Different Things! by Roger McManus. Roger is a regular contributor to Scrapbook Business magazine, generally writing about new profit center opportunities and business strategies for small businesses. His presentation at the 2010 CHA Conference was titled: “Small Business or Entrepreneur; It’s a Mindset that Makes a Difference”. Soon to be released is a version of the book specifically for those in the Scrapbook Retailing business, Entrepreneurial Insanity in Scrapbook Retailing.


64 scrapbook business


‘E’:


Three Faces of


Which One Do You Wear? by: Roger McManus


In 1957, Joanne Woodward won an Academy Award for her portrayal of Chris Costner Sizemore, a woman who suffered from dissociative identity disorder in the movie The Three Faces of Eve. The first two “faces” of Eve were portrayed by Eve White, contrasted with the evil, Eve Black. In the end, a more stable character, Jane, emerges and Eve White and Eve Black disappear.


In the three faces of “E” (entrepreneurism or business ownership), there is no good and evil: or normal, for that matter. But, there are three distinct faces.


First, there is the “Doer”. This is the person with the Job. This is the person who gets things done. She has to, because she is the only one on whom she can rely. Getting things done is her source of happiness, fulfillment and meaning. She wants to be the boss, but she certainly does not want to have one. That is why she owns her own business.


Then there is the “Overseer”. This is the person who has outgrown the Job and now has a business to run. Now, that is the Job! But, it is different than the “Doer” because the “Overseer” organizes the process and cleans up the mess. She perceives herself to be the


There is the absolute probability that the Doers or Overseers, will themselves dramatically change the way they do or manage things, if they have a clear understanding of what an Entrepreneur is.


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