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feature vendor - american crafts


With an ever-expanding range of crafting supplies, American Crafts is known for fresh, clean product design and friendly, personalized customer service. Although it’s one of the industry’s largest manufacturers, American Crafts works hard to maintain the small company feel it started with in 1994.


keeping a small company feel


That year, Steve and Alma Mitchell founded American Crafts with their sons. Together they quickly built American Crafts into a business that catered to the general crafting market. Specializing in pen manufacturing, American Crafts initially produced a variety of gel and ink pens and markers – favorites that are still part of the company’s lineup today.


In the late 1990s, the company transitioned to focus on creating innovative, well-designed products for the emerging scrapbooking industry. Since then, American Crafts has expanded its product offering, becoming a trendsetter along the way. Recent additions to the company’s product lineup include Ink Pads, Remarks Dimensional Stickers and This To That Adhesives.


Also this year, the company teamed with popular scrapbooker Elizabeth Kartchner to develop the Dear Lizzy line. The partnership marks the first time a guest designer has collaborated with the company. The line has been a runaway success, and a follow-up is in the works.


24 scrapbook business


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