This page contains a Flash digital edition of a book.
are you ready for the content revolution?


Flash: Already, a large population of iPhone and iPod Touch users can’t correctly view websites that have Flash elements on them. If the iPad becomes a major market force, the viability of using Flash elements will become an even larger issue for content providers.


Contrast: If the content could end up being delivered in black & white on an e-reader, low-contrast elements could become unreadable.


Another facet of the future to consider in designing content is the concept of the post-browser world of content. More and more content is being delivered through “apps” on mobile devices, instead of via web browser. Because it has a larger screen size than previous devices with app stores, and is being marketed for home use, the iPad could be the device that tips the “content as app” revolution into mainstream practical reality. Already, mainstream magazine and web publishers are lining up to create custom app platforms for the iPad as a way of monetizing their content. If consumers become used to receiving content via that method, it could quickly become a whole new form of cutting edge, with consumers expecting the extra features an app can bring with it.


It is the potential of extra features in apps that are key to the content revolution. Because an app is a piece of software, and not just something being viewed through another piece of software, content delivered via an app has many more possible features available for design, and interactivity, than does a static website.


What would you do differently with your content if you could deliver it as part of a stand-alone application on your customer’s mobile device? Now is the time to start creating that vision (if not the actual product), instead of playing catch-up when technology and the market suddenly demands that you deliver on it.


There is a content revolution underway. And the advent of the iPad could very well give that revolution a huge spark. Being prepared for it, and being one of the first ones in your business to be part of it, could give you a huge advantage.


Nancy Nally is a freelance writer and former scrapbook store employee and instructor. Nancy is also the author of the Scrapbook Update blog, where she covers news and topics of interest to the scrapbook industry. Contact Nancy at nanally@scrapbookupdate.com or visit Scrapbook Update at www.scrapbookupdate.com.


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