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turn bad press into good press


However, when customers come in telling you about their positive experiences in the other stores, you might begin to feel panicky.


What if the other store truly is better than yours? Your investment could be in jeopardy. It is human nature to fight back when you believe someone or something is about to take away what you’ve worked hard to build. Before you know it, you have a reputation for fighting unfairly, for being unprofessional, and underhanded.


Good Press


overcome feelings of panic. Take the high road out of principal. Refuse to badmouth the other store, even if they are badmouthing you. In fact, point out good things about that store, and then point out all the good things about your store. In these quirky economic times, competing businesses are even working together to serve and keep their clientele. Much like JANGLE.com: inviting its competitor to act as a guest editor.


Wins the Fight The most important fight is your fight with yourself to


In the end, the good guy always wins. Stores with solid reputations for professional, high-road, classy business practices keep loyal customers for the long term. Any opportunity you can find to turn bad press into good press is worth your time and effort.


Kindra Foster Lindbloom is a professional writer and editor who helps retailers, manufacturers and suppliers create crisp, clear, professional company messages that keep them competitive in a tough economy. Call or e-mail for more information: Kindra@fosterwriting.com, 402-601-5483.


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