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top 5 classes that sell


5. Art Classes Mini books were so popular at the CHA show that Jim and Margaret Trost, owners of Scrapbook Friend’z, LLC, in Bloomington, IL, offer a Mini Art Class. They suggest starting with a scalloped and layered mini book from Maya Road, then add “grunge paper embellishments and lots of detail.” In their store’s class, participants ink, stamp, paint and embellish the books. The Trosts say class attendees leave with a completed 6-page mini book loaded with goodies, and two complete sets of Maya Road mini alphabets.


Mini books and page layout classes are also top sellers for Melissa Papke, of The Scrapbook Garden, in Huntington Beach, CA. It’s not just mini books as art projects that sell well. Other art classes for crafters are gaining momentum. “My best-selling classes are our Bob Ross painting classes,” reports Rosemary Johnson of Ben Franklin/Scrappin’ With Style in North Platte, NE. “They fill up twice a month.”


Some retailers find that classes in general don’t sell anymore. Take Diane Pierce, of Paper Craft Memories in Poplar Bluff, MO. She says she doesn’t do classes any more, but does kits instead, and has “developed such a huge following that they are often gone within a day or two of posting them on my blog.”


Rosemary Johnson found the same thing: “My scrapbook classes do not ever bring in more than two or three people, so I quit having them. We found that telling customers that an avid scrapper will be working in the scrapbook department, Friday afternoons from 3pm to 6pm, brings in more new scrappers, and sales are always great.”


During tough financial times, scrapbookers’ sign up for classes that they feel have high value—whether it’s a hot product such as Copic Markers or a classic favorite, cropathons. There is no one formula for success. Do your homework and capitalize on the classes that your patrons are most likely to respond to emotionally.


• “Paper. People have inks, punches and stamps,


but they always need more paper.” Linda Lederhos, Bamboo Room Crafts, Bonners Ferry, ID


• “Adhesive is the first thing that comes to mind – our numbers show Scotch Double Sided Tape, and Xyron Create-a-Sticker running very close to


each other.” Tami Vetter, The Rustic Corner, Charles City, IA


• “We sell tons of [Copic] markers, Momento


black pads and stamps during classes.” India Davis, Scrapbook Mania, Bessemer, AL


• “Glues and cardstock are our biggest sellers


overall, and we couldn’t do without either.” Laurie Johnston, Stop N Crop Scrapbooking, Rock Springs, WY


• “Herma Dotto – can’t keep them on the shelf. We show customers looking for an adhesive how to use it, and how easy it is, especially for the


beginning scrapbooker.” Gloria Wallace, Scrap’n Oasis Scrapbook, New Bern, NC


•“We could not get by without patterned, double-


sided, heavy weight papers.” Diane Pierce, Paper Craft Memories, Poplar Bluff, MO


Can’t Survive Without


Products Your Store


Melissa Stephan always follows her bliss. For over 20 years, that’s led her down a writing path…and frequently a scrapbooking one too. She’s the former managing editor for Paperkuts. She has written for The Los Angeles Times, Memory Makers, Scrapbook Premier, Creating Keepsakes, and a number of trade and consumer magazines and local papers.


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