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zentangle Zentangle New Trends in Scrapbooking

by: Suzanne McNeill for Design Originals

In challenging economic times, it is critical to draw customers into your store and give them a reason to stay, spend, and return. What makes a store welcoming? What makes a shopper spend their valuable time perusing your shelves, instead of rushing off to the next errand on the list? And most of all, what makes customers come back- hopefully with friends in tow?

The shop that is tuned into the latest trends, and offers personal service with personnel who are interested in helping the consumer take advantage of these trends, is the shop that will still be here a decade from now. One of the most important trends in crafting relates to a customer’s need to feel connected in a very personal way. Although cell phones, blogging, and twittering allow us to exchange information, it lacks the warmth of looking someone in the eye, listening to their stories, and giving them a hug.

Shops That Last

A friendly greeting from the shop owner is often the deciding factor when a consumer has to choose between idling over a new display, and rushing off to the gym.

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Striking up a conversation about the kinds of pages that customers are working on, and having the patience to look at the scrapbooks they bring in, are wonderful ways to maintain that vital, friendly shop image. Offering the hottest books, supplies, and adhesives will also bond customers to your store.

Zentangle® is a trend that is just beginning across the nation, so if you are hosting a class or crop, be prepared to introduce this new form of artistic expression. For those of you not familiar with the term, Zentangle® is the perfect way to de-stress and decompress your life. This meditative drawing style turns simple shapes into artistic design. It is a relaxing process that can be done anywhere, and no “artistic” talent is needed.

So What’s New?

Most of all, each Tangle is unique because it is drawn freehand. No two designs - even if drawn by the same person - will ever be alike. This trait particularly appeals to mothers with children, because scrapbooking is all about focusing on the uniqueness of an individual, and presenting those special qualities in a lasting format.

Tangle patterns are perfect for borders, accents and embellishments for pages and cards.

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Zentangle offers a myriad of delights to entice the newbie, but will also grab the attention of the veteran scrapbooker. The Zentangle process provides the novice scrapbooker with an inexpensive entry into the craft, because it begins with paper and a Micron pen. In no time your novices’ will be standing in line beside your veteran customers eagerly asking, “Is there more?”

Zentangle - the Meditative Art

When you show customers how to apply Zentangle to their pages, they will happily pursue and purchase all the neat stuff that scrapbookers love. Sumptuous metallic inks, delicious colored markers, and whisper soft chalks, add color to Zentangle designs. Die-cuts provide ready-made surfaces that beg to be tangled. Decorative filler tangles stand ready to adorn the spaces around photos, while journal boxes now boast tangled edges. Old stamps take on a new life when Zentangles are added, and stencils provide a ready canvas for any tangle.

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