DECORATIVE
project lighting design
47 Kaiserstrasse, Munich Ingo Maurer
86 RETAIL
GERMANY
BUY IN
MUNICH
It was as long ago as 1973 and take it home with them. This
that Ingo Maurer opened up new space for us is mainly to be a
47 Kaiserstrasse in Munich as place to share our enthusiasm for
a production facility. In 2006 it light and lighting objects”
became clear that this space was One of the beauties of the new
insufficient for the company’s showroom is the proliferation of
needs and manufacturing was one-off designs that the company
relocated to a site on the outskirts has produced in the past. Con-
of Munich. The natural conse- cepts that while perfect for one
quence of this is that the orginal particular scenario, are, in practi-
700m
2
space was now available cal terms, unsuitable for large
for an alternate use and two scale production. While the pres-
options immediately presented ence of such products suggests
themselves. The industrial style that the showroom might happily
building with a series of skylights double as a museum, in fact they
could have lent itself equally as serve to suggest to visitors what
well to either office space or a continues to be possible. To
showroom. Together with his remind them that the solutions to
team, Maurer decided to use the their needs may lie outside the
space as a showroom, to present pages of the curent catalogue.
for the first time, the entire collec- That said, there is a quality of
tion, illuminated and installed in a the place that brings to mind the
permanent exhibition space. interactivity of a modern museum.
“Many of our products have been These things are not there simply
virtually invisible for such a long to be gazed at, “to communicate
time - a situation which we were the aesthetic and functional po-
never really happy about. We un- tential of a lamp, it‘s best to have
derstand that retailers have only it where we can control the envi-
limited space, and at fairs and ronment it is in. The customer can
tradeshows we exhibit only our see both the lamp and the quality
new product lines. We wanted to of light it creates, and try out how
do something more.” explained it works”, Maurer explains. “We
Ingo. “The showroom will be have learned this consistently
open year round and offer visitors from the tradeshows, fairs and at
the advantage to view the entire our showroom in New York. We
product line in one place. We are looking forward to transfering
will also offer retail sales from this knowledge into the experi-
the showroom location, so when ence at Kaiserstrasse.”
someone falls in love with a lamp,
they may purchase it on the spot
www.ingo-maurer.com
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