ARCHITECTURAL
project architect lighting design project manager
Kumho Asiana Headquarters, SAMOO Kang-Woon Kim C&C Lightway
58 MEDIA FACADE Seoul
KOREA
SEOUL TIME
ELEMENT LABS VERSA RAY LEDS WERE SPECIFIED BY C&C LIGHTWAY INC FOR THIS HIGH
PROFILE PROJECT IN SOUTH KOREA’S CAPITAL
Pics: Andrew Hyman, C&C Lightway Inc
The Kumho Asiana Headquarters of the project. C&C oversaw the architects SAMOO redesigned and secure system.
is located in the Jongno District of LED facade installation, guided the building to include three 5m In total 69,000 Versa RAY LEDs
Seoul, which historically has been the content production company, wide channels running down the were used over a combined LED
the central area of Seoul for hun- and trained Kumho Asiana in entire height of the building that surface area of 15m x 94m.
dreds of years. With major build- maintaining and scheduling the contain steel-grating floors, and
ings in close proximity (City Hall, system. Because of C&C’s varied 69 access doors (three per floor)
www.lightway.co.kr
Deoksugung palace, the Korean staff of technical and creative that enabled a rapid installation
www.elementlabs.com
President’s residence, Plaza Hotel, lighting experts, Lightway was
US Embassy), this building over- requested by Kumho’s lighting
PROJECT INFORMATION:
looks one of the most active areas contractor to help realise the light-
• 6,900 Element Labs Versa RAYs
in the entire country. There is a ing designer Kang-Woon Kim’s
• 69,000 LEDs
clear contrast between traditional concept by finding an appropriate
• 100mm horizontal pitch
and modern Korean identity, and fixture and ensuring the architec-
• 200mm vertical pitch (average)
while this is a corporate head- ture supported the system.
• Physical LED resolution: 150 x 460
quarter, this building has strived After visiting Element Labs, the
to balance between both worlds. Versa RAY LED fixture was chosen
• Content resolution: 230 x 919
C&C Lightway Inc. worked directly by C&C as the best solution to
• Single LED Ribbon Surface Area: 5m x 94m
with Element Labs over the last realise the design. To support the
• Combined LED Surface Area: 15m x 94m
three years in the development media facade installation, the
• Media Facade Surface Area: 24m x 94m
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