TECHNOLOGY
by
Robert Such
40 MEDIA FACADE
COMMENT
Voxel facade (3D LED facade) images
courtesy of Dr. Matthias Hank Haeusler
mesh, making 3D electrolumines- als other than just architects and make a green building. says: “Regulations concerning
cent paper pixel displays, building designers, and “as the public Designed by US architect Simone commercial use of media facades
perforated concrete and metal becomes more aware of the Giostra and Arup, the building’s should apply soon; any artistic
panels embedded with LEDs, and importance of the architectural laminated glass curtain wall intervention should follow sepa-
designing Voxel - volumetric and lighting design profession on the contains 2,292 RGB LEDs and rate rules and be focused on the
pixel - facades. quality of the visual environment,” daylight-harvesting polycrystal- artistic approach.”
On a Voxel facade, transparent says New York lighting designer line photovoltaic cells. The energy In the UK, the Institution of
tubes (up to two metres long) Matthew Tanteri, “We need to generated by the photovoltaic Lighting Engineers’ guidelines
housing RGB LEDs project from take responsibility for the impact cells can drive it until the early for urban screens need updat-
the surface to create a “3D grid of our designs on a number of hours. “The facade is powering ing says ILE Technical Services
or a zone in which a representa- scales; from the energy consump- itself,” says Rogier van der Heide, Manager Nigel Parry. “In the next
tion of media content happens,” tion of the city to the health and Director of Arup Lighting. The two years,” he says, “we need to
says Dr. Matthias Hank Haeusler, well-being of the individual.” 2,200 square metre LED wall update that guidance in line with
Voxel facade designer and author In the drive to make buildings exhibits digital media artworks. all the new technology, varying
of a forthcoming book on media more sustainable, environmen- Professionals involved in urban from large LCD displays to the
facades (see book review in this tally responsible designers are screen design have mixed opin- latest organic LEDs being built
issue). “A Voxel,” he says, “is reducing media skins’ environ- ions on the subject of regulating into paper that’ll go onto huge
therefore for 3D space what a mental impact, along with their media facades. Tanteri thinks it’s screens.”
pixel is for the representation of running costs. With its zero energy not a bad idea. “Brighter, faster, To see more examples of
2D data.“ footprint, the GreenPix facade of bigger and more colour can media facade projects and
Designing media facades, lighting the Xicui entertainment complex in only go so far,” he says, “then videos of media facades in
designers are getting involved Beijing is a positive environmental you need to buy a new pair of action go to:
and teaming up with profession- and economic response to how to shades.” Whereas Tamschick
www.mondoarc.com
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