EXHIBITION
The ARC Show by
London Paul James
106
REVIEW
ENGLAND
COURTING OPINION
THE ARC SHOW’S FIRST YEAR AT EARLS COURT 2 WAS, DESPITE THE ECONOMIC CLIMATE
(AND QUITE LITERALLY, THE CLIMATE), A HUGE SUCCESS. WE REVIEW THE SHOW BEFORE
LOOKING CLOSER AT SOME OF THE PRODUCTS ON DISPLAY
As past owners of The ARC Show, UBM Live, the new owners of The had a good show. And most who still reasonable.”
we were always aware that the ARC Show, managed to create a found it a little slow at times were However, the two big boys of the
Business Design Centre was too successful exhibition with a record mindful of the atrocious weather show were indeed very upbeat
small a venue to grow the exhibi- number of exhibitors and visitor conditions, instead choosing to about the show.
tion so that it could achieve its po- levels holding steady from last concentrate on the quality of visi- Philips announced a statement
tential as a serious lighting show. year. tors. Put it this way, you really had that: “ARC 09 was without doubt
When we made the decision to UBM Live acquired The ARC Show to have a reason to attend a trade the best one yet for us - despite
move to the larger premises of from Mondo ARC Media last year show to make it into (or even the exceptional weather condi-
Earls Court 2, little did anyone having seen the year-on-year across) London that particular tions! The show had an excellent
know that the economy was going growth since its inception in 2005. week! atmosphere and provided the
to take a nose dive a mere twelve Given this fact, it was always go- Mike Attard, MD of Ridi Lighting ideal platform for us to showcase
months later. And certainly no ing to be a strange show for me Ltd, was typical in his reaction: our ever growing range of LED
one could predict the worst snow to attend rather than organise. “Whilst the overall atmosphere lighting solutions to the design
storm in London for eighteen I must say, when the snow was was rather less upbeat than and architectural community.”
years a couple of days before the coming down in droves I was normal – and that can only be Jason Hicklin, OEM/Display Optic
show opened! glad I was an organiser no more! expected right now – a carefully Channel Marketing Manager at
Given these two portents of doom I needn’t have worried. The vast targeted approach meant that the OSRAM, commented: “This was
it is all the more remarkable that majority of exhibitors I spoke to quality of visitors to the stand was OSRAM’s third appearance at the
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