TECHNOLOGY
by
44 MEDIA
Wayne Howell
FACADE
COMMENT
ZERO HERO
WAYNE HOWELL OF ARTISTIC LICENCE EXPLAINS AN EXCITING NEW
IDEA FOR ZERO CARBON MEDIA FAÇADE LIGHTING
Opinion piece you said … media lands (see this issue for the story). have we seen where effort has is lost in the distribution system.
façade lighting … Oh yes, plenty I think this is London’s first big been put into energy manage- It also has the worst possible
of opinions on that, but I’m fun- façade lighting statement. I like it, ment, only to be destroyed by the failure mode in that a single
damentally biased. My company I enjoyed programming it and it ‘cleaner’ button which switches power station shutdown will affect
does media façade lighting; we does add to London’s skyline. all the lights to full and often stays tens of thousands of homes and
make money from it. Am I still So aesthetics apart, in an age that way till dawn. Tighter integra- businesses. MPG is a concept
allowed an opinion piece? Appar- where Carbon Footprint is king, tion between lighting control and whereby power is generated lo-
ently yes! can we justify this type of frivolity? building management is the key. cally, perhaps by every home and
OK, the aesthetics. Frankly you I believe that with clever use of I recently designed the control business. Excess power is fed back
either like it or you don’t. Done technology, not only can we justify system for the Speirs and Major into the grid distribution system
well, I feel it can add to a city’s but we can turn many such instal- external lighting system at the O2. for use by others.
skyline. Take Hong Kong Har- lations into net power generators In this we automated all power The Zero Carbon Project is aimed
bour: I love it. Perhaps a little over for their buildings. A transition breakers and controlled them at taking a more holistic ap-
the top but it has attitude and from frivolity to function. from the lighting system. This al- proach to the subject. The core
makes a statement. I was recently There are relatively simple means lowed us to actually power down idea is to develop façade lighting
involved in the MBLD designed by which we can improve energy equipment when not in use; no that not only uses no power but is
Pan Peninsula project in the Dock- efficiency. How many installations more racks of switch mode power in fact a net power generator. The
supplies on standby all night! project is bigger than this with an
But I’m still talking of saving end game of developing intel-
The Greenpix media wall
in Beijing by Arup Lighting
power. What about the key ques- ligent materials that can be used
and Simone Giostra - a
tion of whether we can justify to clad building surfaces for both
pioneering example of micro
power generating lighting
using power for aesthetic lighting? illumination and power genera-
The majority of apparently ‘green’ tion.
lighting products we see come to Some attempts to make lighting
market are green by luck rather locally powered have been seen.
than judgement. Often the simple Whilst some successes exist, these
use of LED is considered enough are usually based on simple con-
to classify products as ‘green’ in cepts such as charging a battery
marketing terms. from solar power for the product’s
Last year I kicked off a research own use. Apart from the limited
project at Artistic Licence which approach, the use of batteries for
we call the ‘Zero Carbon Project’. power storage make it impossible
Why? Two main reasons: A long to achieve a truly zero carbon
held belief that micro-power gen- design.
eration is the way forward and a The Zero Carbon Project com-
frustration that our industry seems bines the concept of Micro Power
to largely be taking a blinkered Generation and façade lighting to
view of reducing carbon footprint. develop lighting which will form
I honestly think we are in a unique an intelligent power generating
position to make a real difference. skin for a building. The city power
So what is Micro Power Genera- distribution grid will form the
tion? Simply to generate power at power storage method allowing
a local level rather than centrally. power to be consumed when it
The majority of countries world- cannot be micro generated and
wide use large centralised power power to be fed into the grid at
stations and distribute the power other times. The user will effective-
over a grid system. This system ly be able to ‘dial in’ the carbon
is inefficient as significant energy footprint they wish to achieve.
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