DECORATIVE
project architect/lighting design
Mauboussin, New York Rockwell Group
84 RETAIL
USA
DIAMOND LIGHTS
The French jeweler Maubous- floors has been designed by
sin, renowned for its fashionable Rockwell Group and custom
and colourful collections, recently made by Aurora Lampwork Inc of
opened its first flagship store in New York.
the United States. Rockwell Group The sales pods on each floor
designed the 6,000-square-foot, are intimate areas identified by
five floor space at 714 Madison comfortable wingback chairs and
Avenue as a “dreamscape atmo- custom designed ceiling features
sphere of fantasy, discovery and such as sparkling beads or rich
whimsy”. tulle, while the pendant light-
According to David Rockwell, ing herein has been specifically
Founder and CEO of Rockwell designed to compliment these
Group, “We wanted to transform elements.
the 19th century townhouse into To move on up, one can ei-
an experiential environment that ther take the grand stair, or the
would create powerful connec- elevator, which has been cleverly
tions between the customer and designed as a small boudoir or
the jewelry. We filled all of the powder room complete with a
floors with layers of surreal and dressing table, pouf, mirror and
unexpected materials, textures nickel-plated sconces.
and accents to capture the magic The second floor showcases
of the jewelry.” Mauboussin’s diamond jewelry.
The journey through the store Each case has a magnifying glass
begins on the first floor, where a on top, to encourage customers
dark fantastical space provides a to lean in and engage with the
dramatic backdrop to the spot-lit jewelry.
coloured lifestyle jewelry glit- The third level is the bridal floor. It The top floor is an open loft space At night, when the store is closed,
tering in glass treasure boxes. is a glamorous, feminine environ- featuring reclaimed wood floors, the lighting scheme really takes
Rockwell plays on the traditional ment, featuring an ostrich feather exposed brick walls, and a mix of off. Thanks to an interior projec-
notion of a townhouse with walls room divider, light satin, lace, vintage and custom modern fur- tion system, the store’s façade
clad in dark sandpaper and tulle, and antique mirrors. niture. The galleryesque loft bears becomes a giant kaleidoscope,
copper stitched moldings. In the The fourth floor is the Salon de testimony to Mauboussin’s long a reference to both the prismatic
center of the space is an illumi- Gourmandises, where the jewelry history of working with artists. beauty of diamonds and David
nated cracked glass wall, rising offer is joined by a similarly exclu- This space will be used for private Rockwell’s own fascination with
through all three retail floors, that sive chocolate one, all accompa- monthly dinners by top chefs such kaleidoscopic effects; he is an en-
resembles a monolith of fused nied by chandeliers custom made as Michelin starred Yannick Alleno thusuastic collector of the things.
diamonds. by Ochre in Manhattan. Well, that of Le Meurice in Paris for friends
The lighting on the first three can’t fail. and VIP clients.
www.rockwellgroup.com
photographs by Barbel Mierbach
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