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“ My first responsibility is to take care of my family.”


— Chris Todd


her time fixated on the latest news cycle; she is too busy teaching herself and her children how to become self-reliant. “I don’t have a lot of


perience,” said Council. “I am not right wing, I am not left


wing. I do have tattoos, but I don’t feel I fit into any of those other boxes. “And a lot of other people I know


who are also aspiring to be self-reliant don’t fit into those boxes either, so what does that tell you?” Council, who taught herself how


to butcher goats, make her own cloth- ing, raise vegetables, as well as tend to her flock of chickens, says she person- ally witnessed a large shift on how the movement was perceived following the pandemic. “The uptick was definitely notable,”


said Council. “A lot of perspectives have changed since 2020, and I think that is because the pandemic made people realize how important it is to be able to depend on what you can do for yourself.” For Council, who describes herself


as “inherently independent,” a life- style centered around survival came naturally. She says she doesn’t spend


structures. “It won’t be long before


survival bunkers have gone mainstream in the same way swimming pools have become part of everyday living.” Demand for his shelters,


which start at $20,000 and can go into the millions, first started to increase in 2020 during the pandemic, but then skyrocketed two years later after Russian troops invaded Ukraine. Most of the interest


comes from the nation’s ultra-wealthy, according to


faith in the grocery store. After what we saw happen with the supply chain during the pandemic, I’m not sure how anyone can.”


M


ost preppers are united by a pes- simistic view about what the


future may bring, coupled with pos- sessing little — if any — faith that the government will keep ordinary people safe during future emergencies. This growing lack of trust in America’s ba- sic institutions has translated into a multibillion-dollar business. But a million-dollar bunker may


not be needed to prepare for bad times ahead. Experts say citizens at all income


levels can prepare for unrest. First, preparing for chaos and insta-


bility depends on what you most fear, according to Ellis. “I preach generalized resilience,”


said Ellis. “The first step is to admit you have agency. Fight local and win local.” Simple activities like planting a gar-


Hubbard, who added that during the last week of July, the company had 50 high-end bunkers under construction on its lot.


“It is all about the odds,” said Hubbard, who has helped construct shelters for several high-profile clients, including Meta founder Mark Zuckerberg, former professional kickboxer and social media personality Andrew Tate, and reality TV star Kim Kardashian. On the Atlas website, its platinum series promises


den or raising chickens can be relative- ly affordable ways to have some insur- ance in the event of a food shortage, according to Ellis. “If you want change, it starts in your


own community — at the school board meeting or by forging a relationship with the local county commissioner. “Are there rules preventing you


from being allowed to keep chickens in your yard? Is there opportunity for a community garden? If not, how can we change that?” Still, others will feel compelled to


take the next step. For Todd, no one can put a price on security. “No one knows what it is like to go


hungry,” said Todd. “We have become used to comfort. If you take away elec- tricity for a week, you will see a panic like no one has ever seen. “People can feel in their gut that something is wrong, that something big is coming, and they can sense it in their bones. “My first responsibility is to take


care of my family. And living here, I don’t really care what other people might think because what is impor- tant is that now [I’m] prepared to do just that.”


prospective buyers both style and safety: “Ensure your survival during the apocalypse with our custom-built, super-luxury bunkers. Experience both style and security by adding a fortified underground safe room to your home. Our safe rooms feature modern interior design, cutting-edge security features, and the option to upgrade with the renowned Fort Knox Vault Door or any luxury feature of your choice.” Among his clientele, Hubbard says there is


no single factor driving consumers to purchase survival shelters, but a more general feeling of unease. “If you asked people 45


years ago, they would put the odds of a pandemic or a catastrophic nuclear fallout at around 1%. Today, people put the odds at greater than 50%,” said Hubbard. “This is a deeply divided nation, and we may have missed a civil war by just a few millimeters when that bullet grazed [former President Donald] Trump,” he added.


OCTOBER 2024 | NEWSMAX 49


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