elements of the Biden-Harris record” and if the campaign has success defin- ing Harris as “weak, failed, and danger- ously liberal.” Halperin argues the election will
come down to who is seen as the “change” candidate and not the “status quo” candidate. Newsmax contributor Tom Borel-
li pointed out that the Democratic National Convention in Chicago in August “gave a taste of the aggressive messaging that will be forthcoming until Election Day.” “Democrats want to keep the focus
on former President Trump to make the election about personality, not pol- icy,” he explained. James Rosen, chief White House correspondent for Newsmax, says that an “unforeseen development” could tilt the election toward either candidate. If there is a murder of a young
woman by an undocumented migrant, or a controversial old recording sur- faces from the Trump administration, he said it “could put the spotlight on an issue that disadvantages one candidate or the other.” Even if there is no outside factor,
he said that given the fact that both Trump and Harris have a “propen- sity to say ill-advised things,” their own words could “prove significant.”
MarketWatch headlined its story: “Newsmax plans to go public in deal expected to raise $75 million.” Yahoo Finance published a similar report. Ratings service Morningstar
also reported on Newsmax’s plan to make a public offering, and noted the network witnessed a significant viewership bump in 2020 and again in 2023 in the aftermath of Tucker Carlson’s firing from Fox News. Ruddy told The Hollywood
Reporter the decision to raise capital and go public is meant to capitalize on what he sees as a boom time for conservative
Ruddy: Ratings Soar, Pre-IPO Plan Gets Big Response
BY ERIC MACK N
ewsmax CEO Chris Ruddy says the
network is seeing huge ratings success as it launches its pre-IPO planned offering. The latest Nielsen data
showed July ratings broke records for Newsmax — with the network drawing more than 22 million viewers to its cable news channel. “We’re the only cable
news channel in every daypart seeing ratings increases, which is pretty amazing,” Ruddy told Newsmax TV’s Rob Schmitt. “If you take CNBC,
Fox Business, and NewsNation — combine them — we still beat them all in ratings, and by a fairly good number,” Ruddy said. “We’re really
excited by the level of engagement,” he said. “The American people
media, sparked in part by Trump’s Truth Social. He said that the success of
Trump Media & Technology Group was a factor in Newsmax’s decision-making. “They did $4 million last
year in business, and they have a value today of over $7 billion — I think it is a testament that the marketplace is very strong for new media, conservative- leaning media,” Ruddy said. He noted the company has
witnessed tremendous growth, with revenues up over 300% in recent years. Nielsen ratings for its
cable news channel is up
are voting with their remote controls in favor of Newsmax. “We’re reaching about 40 million people all together, across all of our platforms. It’s been an incredible success story.” Ruddy also discussed
the network’s plan to go public later this year or early next year. Before making such a filing, Newsmax currently is offering qualified investors preferred shares in the company. The shares come with
a 7% dividend payable until the expected IPO, with a listing on Nasdaq or the NYSE. “We’ve seen the
success with [former] President [Donald] Trump’s public offering — where it’s now worth billions of dollars,” Ruddy said. Ruddy believes
Trump’s success “shows
across the board, with double- digit increases in television audiences across all major dayparts. And recently a Reuters study
found Newsmax was one of the “top news brands” in the U.S. “Our plan here is that we
would basically get a lot of stakeholders in Newsmax interested in promoting and growing the company, so it’s a good way of partnering with hundreds of thousands of investors across the country,” Ruddy said. “Now more than ever,
especially in this election year of 2024, America needs
there’s tremendous interest and support in companies like Newsmax.” “Join our revolution,” he added. “We call it a news revolution, and it’s working.” Ruddy noted that
Newsmax’s work is critically important this year.
The Media Research
Center recently released a study showing that major media gave the Kamala Harris-Tim Walz ticket 82% positive coverage, compared to 90% negative coverage for Donald Trump-J.D. Vance. But Ruddy said
Newsmax is having a positive and powerful impact. He noted a recent Reuters study that found Newsmax to be one of the top 12 news brands in the United States. “So Newsmax is breaking through,” he said.
Newsmax, and you can join with us as an investor,” he added. Prospective investors who
meet the qualifications of an “accredited investor” can invest as little as $5,000 in this offering and join Newsmax as a shareholder and owner.
GET PRE-IPO SHARES IN NEWSMAX
Find out more about the company’s public offering plan as well as early Preferred Shares at NewsmaxInvest. com. Please be sure to read all offering details, the company’s prospectus, and disclaimers.
OCTOBER 2024 | NEWSMAX 37
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