DYNAMIC’S AUTUMN INVESTMENT IN MORE SONY VENICES
The Right Investment for
In September this year, Dynamic Rentals bought five more Sony VENICEs from CVP to bring their inventory to over 50 units. Tom Jay Smith and Brandon Zachary explain the rationale behind this purchase.
ABOUT DYNAMIC RENTALS
Dynamic is the only rental company in the world that exclusively rents to other rental houses. Our mission is for rental houses to view our inventory as an extension of their own, while providing the highest level of service possible. Our global team is here to support your rental needs whether it’s a one-day shoot or a long-form feature.
Inventory Breadth and Depth In today’s ever-changing cinema industry, keeping up with all the latest cameras and lenses can be difficult. With Dynamic’s comprehensive inventory, rental companies gain the confidence to bid on projects when they have inventory shortages or simply don’t own a specific piece of equipment. Our investments in new cameras and lenses follows and predicts the market and industry demand. Dynamic has you covered for all of your sub-rental needs.
White Glove Service Our equipment undergoes the highest level of quality control on every rental - whether a single day commercial or three-month feature - ensuring security and satisfaction for you and your clients. We understand the camera rental business from direct experience and the importance of always reliable and well-maintained equipment.
Global reach and consistent 24/7 support Dynamic has offices in Ashford, Burbank and Atlanta with consistent companywide standards that guarantee wherever you are located you will experience the same revered service backed up by a 24-hour support team of industry experts.
THINK SUB-RENTAL THINK LONG-TERM THINK DYNAMIC
Tom Jay Smith Chief Sales Officer Dynamic Rentals
With the constant evolution of digital cinematography cameras, there seems to be a new camera set to change the world every six months. Most of these cameras do not stand the test of time or find a following enough to set it apart from the others. Although the Sony VENICE was originally launched in September 2017, it came with a well-engineered modern 6K sensor and Sony have worked hard to continually develop the camera in the intervening years - we’re now on Firmware version 5.02 - and the demand keeps growing. Most of that demand is coming
from longform, both high-end TV and features, where the camera is gaining a lot of traction from cinematographers. There are many reasons for this demand varying
from the camera’s form factor to the exceptional 16bit linear X-OCN recording format and its exceptional performance in low-light with the dual 500 and 2500 ISO. The Rialto Extension System – the one with the umbilical cord - is also a clever option for tight spaces, gimbals and handheld work. It also has the seal of approval from Netflix, Amazon, IMAX and the Soho colourists too. At Dynamic we must be intelligent
about the cameras we invest in. They have to reflect market demand and we need to believe in the camera’s longevity in our industry. We had no doubts about investing in the Sony VENICE. In fact, we purchased multiple VENICEs when it first released back in 2017 and have been growing our inventory with more cameras ever since. We now have over 50 VENICEs & over 15 Rialto Extensions with more to follow. We always go to CVP as our
first port of call when buying digital cinema cameras and lenses. They know the market well, they realise having stock on the shelf is important and they always go the distance to make the deal work for us. CVP are a great bunch of guys that have made Dynamic’s expansion into the UK/ Europe possible and I couldn’t see taking Dynamic’s sales business anywhere else.
WE HAD NO DOUBTS ABOUT INVESTING IN THE SONY VENICE
dynamicrentals.com
https://pro.sony/venice
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