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Hotels, Conferences & Exhibitions


Feature


Top tips for event planning


By Gemma Evans and Mat Stringer (pictured) of NRC Birmingham


An event can be a big boost for your business. Whether you are showcasing what you offer to potential clients or holding an away day for staff, an event can allow you to do things you wouldn’t be able to achieve in day- to-day business. But organising an event can be


stressful. Mat and Gemma organise and host events every day at the NRC Birmingham, a new business venue in Aston. Here they share their top tips for a successful event. Gemma Evans has been


organising events for almost 10 years and has a degree in Events Management. She said: “My first tip for anyone planning an event is to


sit down with a cup of tea somewhere you won’t be disturbed and create a timeline. “You can work backwards from


the date of the event and fill in all the activities you’ll need to do, from booking the venue and arranging publicity to setting up the event on the day, and evaluating how it went after it is over.” Mat Stringer has spent 20 years


in management and training roles, and has tips to ensure your event achieves your aims. He said: “Have clear goals and objectives what you want out of the event. “Be clear about your target audience for the event, and any


April 2020 CHAMBERLINK 61


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