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CRISIS COMMUNIC A TION TECHNOLOGY HELPS KEEP YOU SAFE Chris Philips, YUDU ambassador


Is it me or are the number of catastrophic weather events and large scale incidents becoming more common place and frequent?


Maybe it’s the increasing speed of the various media sources but it does seem that floods and tempest are more and more affecting our planet.


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f course in my own area of Counter Terrorism, attacks are increasingly common. There is no reason whatsoever to think these types of incident will subside. In-fact we will see more attacks across the West and East. One thing we know is that the business community can do very little about the threat.


You can’t control the weather and you really can’t do very much about groups of terrorists that are intent on attacking your city or town.


However you can, in-fact you must, do something about your vulnerabilities. You are responsible! You have a duty of care and must look after your staff and customers if a major incident takes place. This is where modern technology, most notable in the form of crisis communication systems, is helping change the dynamic.


Most businesses have some form of security in place. Often it is not well thought out, but at least they have done something. Where it gets more complicated is when I ask the questions, “what would you do if there is a terrorism incident? What have you put in place now that will warn and inform your people and keep them safe during and immediately after an incident?”


A Digital Island


Simple questions with a dizzying number of answers depending on industry, location, number of employees, existing crisis management scenarios and more. But what can we boil all of these down to? What are the general themes and policies businesses can follow to keep employees safe?


Let’s go beyond the security question and actually talk about reaction to incidents. Most large businesses are familiar with business continuity plans – contingencies designed to keep the cogs moving even in the event of complete chaos – but beyond this there’s a more human element, how upper management and the board can fulfil their duty of care to their own employees, customers and others who have access to their building to ensure they have done everything possible to keep them safe in the event of such attacks.


Hopefully you are aware of the police “Run, Hide, Tell” advice documents and many of you should have seen the video. But there is much more to this subject than that. Businesses are multi-located and most businesses will have personnel travelling or working from home. What are you doing to make sure that they are safe and don’t inadvertently get caught up in a


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