iPOP DIGIT AL YOUR ONE S T OP
DIGITAL AGENCY by Lisa McCabe, Communications Manager, iPOP
iPOP Digital, a full service digital agency, was set up in 2014 by Jonny Seller and Jon Moore to specialise in branding, web design, web development and digital marketing. Jonny is the Senior Web Developer and Jon is the Creative Director, a partnership where both compliment each other.
B
oth Jonny and Jon wanted to provide an alternative, more personable service to their clients and help people understand the world of digital whether they are an existing business or just starting out.
Our core services are website design and development. We create websites on an award winning content management system which turns a vision into reality. Our bespoke service is tailored to the client’s needs.
For a business, a well designed and developed website is key. In this day and age over 50% of people will access information via their phones and tablets. No longer do people refer to print media for information. Google can pretty much answer anything. Businesses who make full use of websites have the ability to measure their reach and analyse their audience and what they are looking for when they come across their site.
When a client works with us they receive full training in how to manage their website. They become in control of updates avoiding additional costs each time they want to change or add anything new.
Since the start of the business we have worked with a variety of clients from all industries, from start ups to larger firms. We understand that each client is different which is why we invite them in for a chat so they can explain what they are looking
Page 50 A Digital Island to achieve and we can advise how we can help.
For existing businesses who already have a digital presence it’s important to know that Google are continuously changing the way in which they index websites. ‘Bots’ and complex algorithms decide how to rank a site. Therefore two of the key requirements for web ranking are;
• Websites have to be responsive – this means they have to adapt to fit mobile, tablet and desktop.
• The content on a site has to be well written – Google will penalise sites that use jargon and complex text.
People now have the ability to ‘talk’ to their phones, therefore when they search for information they use simple English. Where is? or what is? Our in house copywriter is on hand to assist with web content to make sure a client’s voice comes across in the right way.
It’s important to remember that a weak digital presence is worse than no presence. At iPOP we can advise how to bring businesses more in line with current standards and requirements. Remember that the website is a window into the business.
So if you want your business to move into the digital age, just pop in for a chat.
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