FEC Profile

‘Fun for everyone’

Woosh was established as company at the end of 2018 with a vision to offer an entertainment solution for the entire community. Park World editor, Becci Knowles speaks to CEO and founder, Abdullah Saleh Almunajem to find out more

What is most

popular, is the experience created by our staff.


audi company, Woosh, provides entertainment solutions for individuals, families and corporates under the slogan, ‘fun for everyone’. Abdullah

explains: “Our FEC targets modern families by providing a bonding experience between them and an adventure that will create lasting memories. We also provide on or offsite team building activities for corporates.”

Asked which are Woosh’s most popular activities and

why, Abdullah is unable to pick any one in particular and there is a good reason why: “One thing we always say, is that what is most popular is the experience and the engagement created by our staff. This is our ‘value add’ and you can see that in our Google reviews - which we are very proud of.”

In terms of suppliers, the most important, says Abdullah, is turnkey leisure provider Credo Projects: “They helped us a lot when it came to creating the concept and the flow of the people [around the FEC]. They catered very well to our different approach to the FEC market.”

Live entertainment plays an important part in the

Woosh experience, with shows created for special occasions. “On national Saudi Day, we provided the traditional sword dance for visitors to watch and join in


on, and when the al hilal - Saudi football club – won the Asia Champions, we held a celebration for its fans.” The food and beverage offer is also important, playing a key role within the locality says Abdullah: “As we are part of the community, we use our F&B outlet to team up with underprivileged families, giving them a chance to enjoy healthy home-made food. We think of this as “win/win” situation for everyone, the families, our business and our suppliers.”

2020 challenges “As challenging 2020 was,” says Abdullah, it taught us how to be agile. We hope that, with the vaccine, 2021 will be more optimistic. I still consider 2021 as an extension of 2020 but with better preparation, we are focusing on a lean operation, creating content, developing our concept and finding ways to share our experience with others.”

I ask Abdullah how the business coped with lockdown, and whether it still found ways to keep customers engaged despite not being open. “Lockdown was hard, but even before it was implemented we decided to close as we felt it was the most secure decision for our staff and our community.” However, behind the scenes Abdullah says the


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