A Success Story Vekoma: Three years ago, Peter van Bilsen, global
executive vice president of sales & marketing for Vekoma Rides Manufacturing, convinced his management that Vekoma should expand production to prepare for what he believed
would be additional orders. He was prophetic. Vekoma is now supplying an average 35 roller
coasters per year and has 130 contracts for roller coasters, attractions, and giant wheels to fulfi ll in the next four years. It’s an unprecedented success story, says Paul Ruben