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AAMA grows VR area
The AAMA/AMOA Amusement Expo International, the annual event for the coin-op and revenue generating amusement, music, and family entertainment industry, is extending its reach at this year’s conference and trade show by targeting the burgeoning virtual reality entertainment ecosystem as an area of focus and growth. Taking place in Las Vegas from 28 February to 1 March,
Fit for a King
Todd Hougland, former executive director at Ocean Park Hong Kong, will run the new Producers Group Orlando office as general manager.
Thrill seekers will have a new water slide to add to their summer bucket list as Noah’s Ark in Wisconsin will introduce a king cobra-themed water slide in 2018. From Polin, ‘Raja - The World’s Largest King Cobra’ will be the tallest and longest of its kind and will combine an innovative and unique design. Riders will race side- by-side on tubes from six stories up, along more than 335 feet (102 m) of twists and turns at speeds up to 30 mph (48 kph), with a finale that includes a sudden 37-foot (11 m) plunge into the mouth of a massive king cobra. The slide’s 65-plus-foot (20 m) tower will be situated along Wisconsin Dells Parkway next to the iconic Ark structure and Flash Flood boat ride.
the show will literally and figuratively feature a new dimension. An entire day of panels and seminars and a new VR Pavilion on the trade show floor will be devoted exclusively to the rapidly-emerging virtual reality experience segment of the marketplace.
Immersive historical tour opens in Amsterdam
Gillian Smith joins Legoland Florida Resort as vice president of marketing and sales. She replaces Rex Jackson, who was promoted to the resort’s general manager in July.
Ride Entertainment announces new team members Lance Beatty, operations manager Skycoaster & financial partnerships (pictured); Manny Gonzalez, managing partner TZ Entertainment; Jon Meeker, sales manager; Amanda Mercado, technical manager, installation division, and Eli Parawan, marketing & sales director, operations division.
FEBRUARY 2018
L
egendary Trunks — The Exhibition has opened in Amsterdam’s Beurs van Berlage. This traveling exhibition takes visitors on an emotional journey into the stories behind historical and iconic Louis Vuitton trunks. Jora Vision developed the visitor experience for Nordic Exhibitions & Events, showcasing the items as part of an immersive
walk-through experience. The stories behind the trunks are brought to life and are presented as unique, immersive experiences. As a result, each major piece of this collection gets its own context and environmental narration. The result is a series of ‘hidden gems’ where visuals, light effects and sound add a whole new dimension to the decorations. An audio guide tour and digital applications unlock stories and secrets for a more intimate and tailored experience. After the first stop in Amsterdam, the exhibition will be traveling across Europe first and then move on to the US and Asia in the coming years.
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