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Park News
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Ireland’s top theme park launches immersive queue line experience
K
atapult has re-designed a new, interactive queue like experience for Tayto Park's water flume ride, Viking Voyage At The Park.
Katapult worked with the Tayto Park team, and the
national tourism development authority Fáilte Ireland. The project was part of the “Ireland’s Ancient East” narrative and had to include historically accurate information and education in a fun environment. The design started with the narrative: guests are
invited to step back in time to 1014; the year of the famous Battle of Clontarf. Odin greets the guests on a walk-through mist hologram projection and asks them to fight alongside his Viking army. As guests progress through the queue line they become more and more Viking, from strength and agility games, to sitting on the Viking throne with animatronic ravens, seeing themselves in an AR Viking helmet, eating themed food, and finally depart with a last rousing speech from Odin. The ride starts as guests set sail for Ireland to do battle. The queue line blends theming, technology and
low-tech interactives. Commenting on the new queue line experience, David Everard from Tayto Park said: “The new level of theming will add so much more to the guest experience at our park. We are in a unique location and making the most of our local historical stories sets us apart and creates something authentically ‘Tayto Park’. We know guests will love it so much that even at low-queue times they’ll still play with all the interactives. We couldn’t have done this without the support from Fáilte Ireland.”
Katapult’s co-founder Dawn Foote said, “Working on
this theme park experience was great; we created a world with a narrative-led design. Not only could we have some fun with the theme but we also had to research and work with Fáilte Ireland on the historical context too. This project was the perfect blend of our skills; concept design, interactive creation, production and
storytelling. We’ve enjoyed collaborating with Tayto Park to deliver this project in a short period of time ready for summer.” Viking Voyage At The Park and its queue
line experience is now open at Tayto Park, near Dublin, Ireland.
Europa-Park Scandinavian themed area shines in new splendour
Gardaland introduces Fearful Fridays
Magic Halloween returns to Gardaland this October with the addition of Venerdì da Paura (Fearful Fridays). On the 11th, 18th and 25th October the park will be open from 6pm-11pm to offer guests an exclusive night of compelling and interactive events.
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Having been badly damaged by a fire in May last year, Germany’s largest amusement park officially celebrated the reopening of its Scandinavian themed area on 30 July in the presence of around 200 international journalists and guests of honour. CEO Roland Mack said:
“Scandinavia was and still is at home in the heart of Europa-Park, with
many memories. It has been a great desire for us to rebuild this unique place as soon as possible. For more than 350,000 hours, at times more than 100 construction workers were busy day and night making the impossible possible. Despite many other construction projects, today, after just 13 months of construction, to be able to celebrate this memorable event means a lot to us.”
AUGUST 2019
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