IGAMING INSIGHTS Q&A: Dario Leiman, SOFTSWISS
Talking about all things iGaming, SOFTSWISS’s Dario Leiman spoke with GIO’s Rory Kuypers about new and returning trends, AI, operators’ relationships with players, and how the industry is changing.
Rory Kuypers: Please introduce yourself. Dario Leiman: I’m the regional business development manager for Latin America at SOFTSWISS. I bring over 20 years of international experience across iGaming, gambling, entertainment, LED lighting, and the crypto industry. Throughout my career, I have worked with large multinational corporations and start-ups across Latin America.
RK: Give us an insight into emerging trends in iGaming for 2024. DL: In 2024, the iGaming sector is expected to continue its evolution, guided by a combination of emerging regulatory frameworks, technological advances, and changing player preferences. Brazil’s move to regulate its iGaming market is indicative of this global shift towards more structured and reliable markets, especially in Latin America, where prospects are bright. The industry is also doubling down on responsible gambling, integrating advanced tools and marketing strategies that prioritise player safety and maintain ethical standards, reflecting a growing emphasis on player welfare .
The industry is also undergoing transformation through gamification and the rising popularity of esports. Players are increasingly seeking a collective iGaming experience through tournaments, challenges, and social competitions that blend gaming and gambling. Meanwhile, mobile devices generate over 90% of operator GGR. These trends suggest a dynamic year ahead for iGaming, with operators adapting to meet evolving player needs and regulatory landscapes.
RK: Which trends have continued from last year and why? DL: Two key trends from last year that have persisted in the iGaming sector include mobile gambling and localised regulatory dynamics. Mobile gambling continues to expand due to the convenience it offers players, who can engage in gaming on the go or enjoy a more immersive betting experience during live sports broadcasts. Localised regulatory dynamics have also been gaining traction, nations are increasingly focused on regulating the industry to introduce responsible gambling
practices and capitalise on its potential. With regulatory efforts aiming to strike a balance between fostering a safe iGaming environment, it attributes to unlocking new economic prospects for their citizens.
RK: AI is a hot topic in the iGaming sector. How will online gaming companies integrate AI into their offering? DL: Online gaming companies are integrating AI to streamline processes and create a more engaging user experience. At SOFTSWISS, AI is harnessed for data analysis, player management, and content generation. In design, generative AI aids in content creation by expediting the layout phase, allowing designers to align their work with client needs. Additionally, AI in anti- fraud efforts allows teams to process vast data, pinpoint anomalies, and secure iGaming environments efficiently.
RK: What are the current trends and developments in player behaviour? DL: I would mention a greater emphasis on responsible gambling and pursuing more interactive and community-driven iGaming experiences. Leading operators implement features that empower the players to set personal limits and access educational resources, prioritising player safety while also helping operators meet regulatory standards. In addition, platforms are using jackpots and tournaments to boost engagement and retention. For example, the SOFTSWISS Jackpot Aggregator allows operators to run custom jackpot campaigns, providing excitement and encouraging players to participate actively. Furthermore, the sector is moving toward gamified experiences that blur the lines between video gaming and online casino gaming using advanced visuals.
RK: The online gaming sector is ever- changing. How can companies keep up with trends? DL: I would say companies should take an
outward approach and consider insights from various industries beyond just iGaming. They can do this by observing trends in other markets and understanding how they influence online gaming. At SOFTSWISS, we regularly publish reports that highlight emerging trends and provide partners with actionable data to implement strategies ahead of their competitors.
RK: In your opinion, what is the future of the iGaming industry? Where do you see it in the next five years? DL: In the next five years, the iGaming industry will likely focus on leveraging AI for personalised online gaming, fraud detection, and predictive analytics to enhance player engagement and security. Operators will be providing resources to ensure player safety and compliance with evolving regulations , Crypto will also play an important role in the industry’s development.
GIO MAY 2024 9
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